As the anticipation for Tobago Carnival 2026 builds, soca artist Fro Hummer, born Jason Reyes, is already making waves with his latest release, *Bumpa Law*. More than just a song, *Bumpa Law* is a cultural movement that celebrates rhythm, connection, and, most importantly, respect for boundaries. Reyes, known as the “Vibes General,” is using this track to amplify his advocacy campaign, *No Permission, No Wine*, which emphasizes mutual consent and respect in social interactions.
Reyes’ musical journey spans over two decades, during which he has collaborated with industry giants like Mice Raymond and Darryl Braxton and mentored emerging talent through his Artform Music Academy. His stage name, Fro Hummer, has its roots in his high school days, where his hairstyle earned him the nickname “Fro,” while “Hummer” was coined after a successful radio event.
*Bumpa Law*, a polished soca-pop track written by Azaryah (formerly Flipo), captures the essence of Caribbean dance culture. It’s a celebration of unspoken connections that form when music, movement, and energy align. However, Reyes is clear that the song carries a deeper message: the “law” in *Bumpa Law* represents mutual understanding and respect, ensuring that every dance is both empowering and enjoyable.
Reyes’ advocacy campaign, *No Permission, No Wine*, seeks to preserve the joy of Caribbean culture while promoting respect and consent. “Dance is expression, not entitlement,” he asserts. “True vibes come from mutual energy and consent, where both parties feel safe and free to enjoy the moment.”
Beyond music, Reyes is a seasoned radio personality and MC, skills that have honed his ability to connect with audiences. His upcoming EP, which blends various genres, reflects his diverse musical influences, from soca icons like Machel Montano and Bunji Garlin to global stars like Michael Jackson and Bruno Mars.
Reyes believes the soca industry is undergoing an exciting transformation, with the genre gaining global recognition through social media, streaming platforms, and cross-genre collaborations. Despite challenges in marketing and infrastructure, he remains optimistic about the future of soca.
Fans can look forward to a visually striking music video for *Bumpa Law*, directed by Juan Lennon, which will celebrate Trinidad and Tobago’s culture while reinforcing the message of respect. Reyes also plans to continue his community impact initiatives, partnering with organizations to promote women’s safety and empowerment.
With *Bumpa Law* available on all major streaming platforms and upcoming performances at events like Black Gold in New York, Fro Hummer is poised to make a lasting impact on the global music scene.