In a significant move for the fashion industry, French luxury powerhouse Hermes has announced the appointment of British designer Grace Wales Bonner as the new creative director for its men’s pret-a-porter collection. This marks a pivotal transition for the brand, as Wales Bonner succeeds Veronique Nichanian, who has held the position for an impressive 37 years. Nichanian will present her final collection in January 2026, paving the way for Wales Bonner’s debut in January 2027.
Wales Bonner, a graduate of Central Saint Martins in London, expressed her excitement in a statement, describing Hermes as ‘a magical house’ and calling the opportunity ‘a dream.’ Known for her innovative approach to menswear, which blends European tailoring with African influences, Wales Bonner has earned numerous accolades for her work. Her designs often explore themes of identity and post-colonial heritage, reflecting her unique perspective as the daughter of an English mother and Jamaican father.
Hermes’s artistic director, Pierre-Alexis Dumas, praised Wales Bonner’s contemporary vision, stating that her understanding of culture and craftsmanship will continue to shape the brand’s men’s collections. This appointment comes at a time when the luxury sector faces global challenges, yet Hermes has remained resilient, with sales growing by over seven percent in the first half of this year, reaching eight billion euros ($9.3 billion).
The change at Hermes is part of a broader trend of artistic shifts within major fashion houses, including Chanel, Dior, Balenciaga, Loewe, and Jean Paul Gaultier. Wales Bonner’s appointment signals a fresh chapter for Hermes, blending tradition with modernity and diversity.