The Honourable Adrian Thomas, Grenada’s Minister of Tourism, spearheaded a high-profile delegation to the 2025 State of the Tourism Industry Conference (SOTIC) in Barbados. Accompanied by Stacey Liburd, CEO of the Grenada Tourism Authority (GTA), and Tornia Charles, Chief Marketing Officer, the team actively engaged in discussions under the conference theme, ‘Reimagining Caribbean Tourism: Research, Relevance and the Road Ahead.’ Organized by the Caribbean Tourism Organisation, the event attracted over 400 delegates from 31 countries and 50 industry experts, fostering dialogue on innovation, data-driven strategies, and regional partnerships to bolster the Caribbean’s global tourism standing. The Grenada delegation participated in strategic meetings and bilateral talks, focusing on collaborative opportunities in marketing, airlift, and investment. During a destination media briefing, the team showcased Grenada’s tourism growth over the past year and outlined strategic priorities for 2026, garnering significant regional media attention. Tornia Charles emphasized the importance of evidence-based decision-making and regional alignment, while Stacey Liburd highlighted the strength of collective regional efforts. Minister Adrian Thomas underscored SOTIC’s role in driving sustainable growth and Grenada’s commitment to collaboration and innovation. Additionally, Kealah Baptiste, Grenada’s Tourism Youth Minister, represented the nation at the Regional Tourism Youth Congress, showcasing the creativity and vision of the next generation of tourism leaders. With SOTIC 2025 concluded, the GTA remains dedicated to fostering partnerships and shaping its 2026 agenda, focusing on innovation, connectivity, and sustained growth for Grenada’s tourism sector.