Charmaine Spencer, Director of Tourism for the Caribbean and Latin America at Antigua and Barbuda, alongside Else Petersen, CEO of EM Marketing & Communication, shared insights during their participation in FIT 2025 in Buenos Aires. The event, held on September 30, 2025, marked a strategic effort to deepen the Caribbean nation’s presence in the Argentine market. Spencer expressed her enthusiasm for engaging with Argentine travel agents and consumers, emphasizing the growing interest in Antigua and Barbuda as a premier destination. She highlighted the importance of understanding market expectations and providing the necessary tools to promote the islands effectively. The positive reception from Argentine visitors has motivated the tourism board to further strengthen its relationship with the region. Spencer noted the steady increase in Argentine tourists and the potential for further growth. She also discussed the evolving preferences of Latin American travelers, who are increasingly drawn to unique and exclusive destinations. Notably, the mention of Lionel Messi’s honeymoon in Antigua and Barbuda has piqued interest, showcasing the islands’ paradisiacal beaches and luxury accommodations. To enhance accessibility, Antigua and Barbuda has introduced several initiatives, including the new international airport in Barbuda, homeporting options for cruises, and a weekly charter flight from Cartagena. These efforts aim to simplify travel logistics and attract more Latin American visitors. Looking ahead, the destination is gearing up for a packed tourism calendar, featuring events such as Wellness Month, culinary festivals, and the Black Pineapple Awards, which recognize top travel agents. The ongoing commitment to visibility and industry engagement underscores Antigua and Barbuda’s dedication to becoming a leading Caribbean destination for global travelers.
Antigua and Barbuda seeks to consolidate its presence in the Argentine market
