The National Bank of Dominica Ltd. (NBD) and the Discover Dominica Authority (DDA) have solidified a two-year strategic partnership aimed at bolstering Dominica’s cultural, tourism, and community development efforts. Announced during a press conference in Roseau, this collaboration will provide financial and in-kind support to both national and grassroots events across the island. The partnership’s first initiative will see NBD as the Premium Bank Sponsor for the 25th World Creole Music Festival (WCMF), a cornerstone of Dominica’s cultural calendar. To commemorate the festival’s silver jubilee, NBD has introduced the “25 Years, 25 Big Wins” promotion, offering customers the chance to win prizes such as cash rewards, festival tickets, and branded merchandise through credit card transactions or new sign-ups. A grand prize of EC$2,500 will be awarded in November. Beyond the WCMF, NBD will support a variety of cultural events, including Mas Dominik, Jazz and Creole, Ti Vilaj Kwéyòl, Breakfast Fete, and community carnival activities. Additionally, NBD will engage with fringe events like Rize and Whine and White Sunset, hosting interactive “Scan & Win $250” promotions at designated lounges and QR stations. In partnership with NexConnex, NBD will sponsor the WCMF Art Gallery, showcasing the work of Dominican artisans and micro, small, and medium enterprises (MSMEs). The gallery will feature NBD point-of-sale machines to facilitate seamless purchases, directly supporting local creators. Michelle Joseph, NBD’s Marketing Manager, highlighted the partnership’s broader impact, stating, “This is more than sponsorship. This is partnership in action – culture, community, and commerce working together, with NBD as the bridge.” The initiative aligns with NBD’s Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) principles, reinforcing its commitment to cultural pride, small business support, and community strengthening. The collaboration, set to run through 2027, represents a sustained investment in Dominica’s cultural and economic landscape.
NBD and Discover Dominica Authority launch two-year partnership to boost culture, tourism, and community development
