Antigua and Barbuda’s ‘Month of No Litter’ campaign, initially launched as a short-term initiative, is now transitioning into a year-round effort due to overwhelming public support. The campaign, which encourages citizens to maintain cleanliness and pride in their environment, has gained significant traction across the nation. Maurice Merchant, Director of Communications in the Prime Minister’s Office, highlighted the remarkable response, noting that individuals from various sectors—including sports, entertainment, and education—have pledged their commitment to the cause. The initiative, part of the broader National Cleanup Campaign under the theme ‘Love Where You Live,’ is spearheaded by the Antigua and Barbuda Defence Force, the Solid Waste Management Authority, and the Ministries of Health and Works. Merchant emphasized that the campaign’s success reflects a ‘positive shift in national consciousness,’ transforming it into a grassroots movement rather than a government-led effort. The expansion of the campaign underscores the growing awareness and collective responsibility among Antiguans and Barbudans to preserve their country’s natural beauty and cleanliness.