Barbados has made history at the 37th annual Caribbean Broadcasting Union (CBU) Media Awards held in Guyana, turning in a dominant performance that secured the island nation 15 total awards and eight special mentions — with the Barbados Government Information Service (BGIS) leading the charge by claiming seven awards and one special honor. The landmark results marked a clear improvement from the BGIS’s 2023 showing, where the agency took home five awards and three special mentions, a progress highlighted by top government officials during a celebratory awards presentation this week.
At the Wednesday ceremony honoring winning teams from BGIS, the National Transformation Initiative (NTI), and Barbados Community College (BCC), Minister of Information Gregory Nicholls pushed the BGIS to build on its recent momentum, setting an ambitious target for future competitions. “This time we converted the special mentions into actual awards along with one special mention,” Nicholls noted. “So I expect by next year we will double in this because you’ve done a little bit of an improvement this year, so next year I’m expecting us to work together. Notice I said for us to leave the gap between you and the competition so far behind that they don’t worry about these awards in 2028.”
Nicholls emphasized that the cross-category wins — spanning digital content, public service announcements, television, radio, and cultural reporting — debunk any skepticism around the quality of state-run media, proving that public media institutions can not only meet but exceed the highest industry standards for creative excellence and factual accuracy. Beyond journalistic quality, the minister framed BGIS as a cornerstone of Barbados’s national identity, positioning the agency as a critical player in the country’s cultural defense against external misinformation and inauthentic storytelling.
“GIS has aided in bridging the gap between the state and citizens,” Nicholls said. “We all grew up hearing a lot of the programmes of GIS almost naturally on the radio and on television, seeing them a lifetime. I’ve been emphasising that the GIS like a number of other institutions in Barbados, the National Cultural Foundation, the Caribbean Broadcasting Corporation, are all important institutions in our cultural defence as a people. While other institutions overseas and abroad may offer skill and size and resources that are able to do things more efficiently, they’re not going to tell the authentic Barbadian story. They’re not going to be able to secure any legacy and what we as Barbadian people have achieved. They’re not going to be able to tell us objectively what is fact and what is fiction, what is news and information from disinformation and misinformation.”
CBU President Anthony Greene echoed Nicholls’ praise, noting that Barbados’s top-to-bottom victory is unprecedented in the modern history of the regional awards, and crediting both veteran media teams and first-time entrants for the island’s success. “This is not a statement to overlook,” Greene said. “This is testimony that government information services do good media work, that is to be applauded, that is to be recognised and acknowledged and of course, it, like I said, led the charge of Barbados for the first time in the modern era, the CBU Awards Barbados dominated the regional competition in a number of trophies and certificates won, and it was ably supported by first-time entrants as well.”
Greene specifically highlighted the performance of BCC, a first-time participant that earned recognition in the CBU’s brand-new student reporting category, noting that academic-media partnerships are key to sustaining a strong, independent media sector across Caribbean democracies. “[It] gives me great pleasure to acknowledge the work of the Barbados Community College because academia and media plays a critical part to the continuity of a sector that is critical to our democracies,” he added.
Stein Hansen, acting United Nations Resident Coordinator for Barbados and the Eastern Caribbean, also extended congratulations to all winning teams, noting that the range of recognized work reflects the consistently high quality of Barbadian media across beats. This year marked the launch of the UN’s new Sustainable Development Goals (SDG) Champion award, created to elevate Caribbean media coverage of pressing global and regional issues including climate action, gender equality, public health, and equitable economic opportunity.
“This speaks to the quality of the work being produced in newsrooms and studios across the island,” Hansen said. “I’m especially proud that for the first time, the United Nations presented the [SDG] Champion award. We launched this award to recognise the stories being told across the Caribbean media on climate action, gender equality, health, and economic opportunity- essential work in service of our shared future.”
A full breakdown of BGIS’s awards saw Paula Harper-Grant and Rommel Cumberbatch take home Best Public Service Advertisement – Digital for *Bees in Agriculture* and Best Public Service Advertisement – Television for *Christmas Praedial Larceny*, while Harper-Grant and Andre Olton won Best Public Service Advertisement – Radio for *Encouraging Good Hand Hygiene*. A team of eight journalists including Mikul Elcock, Aisha Reid, and Andre Olton claimed Financial Literacy Journalism – Television for *Money Matters: Navigating Your Financial Future*. Sheena Forde-Craigg and Tyson Henry won Excellence in Media Coverage of Caribbean Arts and Culture – Print for *Beyond Buns and Flying Fish*, and also earned a special mention for Best News Story – Print for *Tourism, Airlift, Accolades and Arrivals*. Elcock additionally won Best Director – Television, and Olton took home Best Sound Engineer – Radio.
Outside of BGIS, the NTI received a special mention in the SDG Champion category for its digital feature *Interview with STARR Bajan – Janelle Skinner*, and BCC student Victoria Boyce earned a special mention in the new Best Student Item – Digital category for her reporting project *Female Students Stepping Into Male Spaces*. The landmark wins have set a new bar for regional media competition, with leaders across government and the CBU already looking ahead to next year’s event.