In the lead-up to one of St. Lucia’s most anticipated annual celebrations, Carnival, 24-year-old entrepreneur Ajan-I Lansiquot and his family gathered at Bay Gardens Marina Haven to launch a limited-time pop-up bar. The pop-up showcased their homegrown, handcrafted spirit brand, Leonas Liqueur, serving up custom cocktails to thirsty Carnival attendees and hotel guests, drawing a lively, engaged crowd to the waterfront venue.
Leonas Liqueur is a family-owned artisanal brand that specializes in premium creamy milk-based liqueurs, available today in three distinct, customer-favorite flavor profiles: Dark Ambition, a rich coffee-infused blend; Black and Ivory, a sweet cookies and cream variation; and Crimson Velvet, a unique combination of strawberry and peanut.
What began as a planned feature profiling local business performance during the high-traffic Carnival season quickly became an intimate first-hand look at the grit and vision of a young small business owner building something meaningful from intergenerational roots. A correspondent from St. Lucia Times spent several hours on-site with the Leonas Liqueur team as they served Carnival revellers picking up their costumes from a nearby mas camp along with guests staying at the Bay Gardens resort.
Speaking with St. Lucia Times, Lansiquot described Leonas Liqueur as more than just a beverage brand—it is a premium lifestyle label rooted in the values of progress and excellence. “It’s crafted for people who want to build something bigger than themselves,” he explained, his steady, grounded delivery matching the ambition of his brand mission.
Observers on-site noted the 24-year-old carries a thoughtful, intentional demeanor as he navigates the day-to-day demands of business ownership and leadership. Every customer interaction, every detail of the pop-up bar—from the neatly displayed branded bottles with sleek, chic Leonas labeling to the preparation of each handcrafted cocktail—is handled with deliberate care, a reflection of the brand’s core values.
That intentionality is no accident: it grows directly from the brand’s foundational purpose of honoring and extending a family legacy. The recipe for Leonas Liqueur originated with Lansiquot’s grandmother, Leona, for whom the brand is named. For decades, Leona sold her homemade liqueur from a roadside stall, and she passed the original recipe down to her grandson.
Lansiquot’s journey to full-time brand ownership began after a turning point in his early career. He had been working a contract role at a local warehouse, a position he enjoyed that taught him valuable operational and business skills he still uses today. He always planned to launch his own venture eventually, taking careful notes on business operations every day, fully expecting his contract would be renewed. When the extension fell through, he chose to channel his frustration into building something lasting, rather than waiting for another opportunity. A core goal from the start was to build a business that prioritizes the well-being of its team: “Once you work with Leonas, or anything I build now or in the future, you’re in good hands,” he says.
Two and a half years into building the brand, Lansiquot is open about the challenges his team has faced, noting the journey has required pushing through unexpected setbacks and financial losses to earn the small wins and growth the business enjoys today. Beyond building a profitable brand, Lansiquot is committed to growing as a leader, and setting a positive example for his 17-year-old brother Kamari, who he brought on as a co-owner and co-producer of the brand.
Kamari shares that working on the business has been a valuable learning experience, even with its challenges. “It has ups and downs like any other venture,” he explains. “The hardest part for me is balancing my school work with the demands of the brand.” Still, he embraces the learning curve, as he nurtures his own entrepreneurial ambitions for the future.
As the team mixed signature liqueur cocktails behind the pop-up bar, Ajan-I joked that growing the brand has unexpectedly taught the whole team professional bartending skills. Onlookers noted the team looked entirely natural as they handed off beautifully garnished drinks—some topped with fresh cherries, others with cookie crumbles—to waiting customers. Many patrons reacted with immediate positive feedback, smiling and giving thumbs up before they even finished their first sip.
For the Lansiquot family, the Carnival pop-up is just one step in a much longer journey. While the festive season brings a welcome boost in foot traffic and sales, Ajan-I’s long-term goal is to turn Leonas Liqueur into a year-round staple for locals and visitors across St. Lucia. As the business grows, the core team is expanding too, adding brand ambassadors and new strategic partners to scale operations. Today, the brand accepts personal orders and deliveries via its dedicated social media pages, caters private events, and is building consistent, sustainable supply chains. All signs point to Leonas Liqueur being a lasting, growing presence in St. Lucia’s artisanal food and beverage scene.