MIAMI, Florida – The Dominican Republic has upped the ante on its tourism marketing push in the United States, launching a targeted promotional activation at Miami’s LoanDepot Park during a recent Major League Baseball matchup between the San Francisco Giants and the Miami Marlins. The collaborative effort between the nation’s Ministry of Tourism (MITUR) and low-cost Caribbean carrier Arajet brought Dominican travel and culture directly to thousands of in-stadium baseball fans, with iconic Dominican Hall of Fame pitcher Juan Marichal headlining the event as the guest of honor.
Attendees at the activation got a hands-on introduction to everything the Caribbean nation has to offer, from its postcard-perfect white-sand coastlines to its vibrant cultural traditions and world-renowned culinary scene. Interactive activities, themed competitions, and high-value giveaways kept crowds engaged, with top prizes including free round-trip airline tickets on Arajet and complimentary multi-night stays at Dominican resorts. Beyond the fan-facing activations inside the stadium, MITUR and Arajet also hosted an invitation-only industry reception for U.S. travel agents, tour operators, media personalities, digital travel influencers, and leading tourism stakeholders. The private event centered on highlighting the nation’s expanding portfolio of diverse attractions and the growing network of direct air links connecting the U.S. to popular Dominican destinations.
This activation marks the second time MITUR, Arajet, and the Miami Marlins have partnered on a tourism outreach campaign, signaling the nation’s long-term commitment to growing its share of the U.S. leisure travel market. Dominican tourism officials stressed that the United States has long held its position as the single largest source of international visitors to the country, a status that makes targeted strategic promotions and expanded air connectivity two of the most critical pillars for driving consistent tourism sector growth and long-term sustainable economic development across the nation.