KINGSTON, Jamaica — Jamaica’s state-owned National Housing Trust (NHT) has issued an urgent public alert, calling on residents to stay on high alert after the organization uncovered a growing wave of fraudulent social media profiles impersonating its brand. These fake accounts are actively luring vulnerable home seekers by advertising supposedly discounted NHT-developed properties for private sale, a scheme the trust has never authorized.
In an official statement released to the public this Thursday, the NHT emphasized a core, long-standing policy that consumers must remember: the agency never sells its affordable housing stock through any social media platform. All NHT housing allocation processes follow strict, transparent regulatory frameworks and internal protocols designed to ensure fair access for eligible contributors to the scheme. Any contributor seeking an NHT property must complete their application exclusively through the agency’s official, vetted application channels, the statement clarified.
Beyond warning the public of the scam, the NHT is urging all Jamaicans to take proactive steps to verify the legitimacy of any social media page, direct message, or promotional advertisement that claims affiliation with the organization before disclosing any personal or financial information. Scammers behind these fake accounts often target prospective home buyers to steal sensitive data or collect fraudulent down payments, putting victims at severe financial risk.
The trust also called for collective public action to curb the scam: anyone who encounters these fraudulent accounts or misleading advertisements is requested to report the activity to the relevant platforms and the NHT immediately. According to the agency’s update, its internal teams are already actively monitoring social media spaces to track down these unauthorized operations. The NHT is also working through formal, appropriate regulatory and platform channels to remove the fake accounts and put a stop to the improper use of its official name and registered branding.
For accurate, up-to-date information on NHT housing developments, housing products, and public services, the agency reminded residents that only information posted on its official website and other pre-approved authorized communication channels can be confirmed as legitimate.