Legendary dancehall artist known by her stage moniker “Queen of the Pack”, Patra, has closed a landmark distribution deal that will take her independent label +Plus Entertainment Inc to a worldwide audience via a collaborative network of JHOUSE Entertainment, The Orchard, and Sony Music. The announcement was made jointly by Patra and JHOUSE Entertainment Chief Executive Officer Freddy Browne.
This new agreement stands as a pivotal turning point in Patra’s decades-long career, opening doors for her upcoming new music to reach far larger global audiences through one of the entertainment industry’s most robust and far-reaching distribution infrastructures. For the iconic artist, the decision to partner with JHOUSE and Sony Music grew out of a long-standing positive working relationship with Browne and his in-house team, and she has expressed high hopes for a productive and successful collaboration.
Patra emphasized that the deal does more than just expand her reach: it lets her retain full creative and career autonomy while giving her access to an experienced team of industry professionals to guide her next steps. She described the partnership as a full-circle moment that feels deeply personal, blending professional growth, personal development, and aligned spiritual values. Running her own independent label has long been a career goal for Patra, who aims not only to take greater control of her own artistic expression but also to lift up other emerging artists. She shared that the partnership has renewed her enthusiasm for the music industry and restored her faith in creative collaboration, calling the arrangement “feels like home”.
Listeners will not have to wait long for new content from the collaboration: Patra’s debut single under the new deal is scheduled to drop in the coming summer. Beyond that solo release, Browne and Patra will also launch a second collaborative track paired with an official music video this summer, which will serve as the fifth single from the highly anticipated JHOUSE Vol 1 compilation album.
For Browne, the partnership carries particular personal significance. When he first launched JHOUSE Entertainment, Patra was the very first Jamaican artist he set his sights on working with, making this deal a full-circle moment for the label head as well. He praised Patra as one-of-a-kind iconic talent whose unique energy and commitment to philanthropy have made her a beloved figure across the globe, noting that audiences worldwide are eagerly anticipating new work from the trailblazing dancehall star.
This latest deal also reinforces JHOUSE Entertainment’s expanding roster of talent and its core mission: to bring original, Browne-produced music to global audiences while creating equitable, career-changing opportunities for both established iconic artists and rising emerging talent.