On Sunday, May 24, 2026, Chinese automotive brand Jetour held a grand official launch ceremony at its new Mary Brown’s Corner showroom in St Andrew, Jamaica, formally cementing its place in the country’s competitive automotive retail space. The event brought together a diverse cross-section of attendees, from top business leaders and local government officials to opposition representatives, automotive enthusiasts, loyal pre-launch customers, and members of the national media, all gathering to mark the brand’s official entry into the Jamaican market.
The partnership between Jetour and local dealer Tyre Warehouse Automotive came after months of extensive market research to identify a brand that aligned with local consumer demand, according to Elijah Buddhan, head of operations for Tyre Warehouse Automotive. Buddhan explained that the team set out to find an automotive marque that balanced accessible pricing with premium, luxury-adjacent features that would make owners feel they had invested in a high-value vehicle. What they found in Jetour checked every box, he noted, adding that the brand has already claimed the title of Jamaica’s best-selling new car marque since November 2025, months ahead of its official full launch.
Among the high-profile guests in attendance was retired Jamaican Olympic sprinter Asafa Powell and his wife Alyshia Powell, who joined the celebration of the brand’s local expansion. Delano Seiveright, Minister of State in Jamaica’s Ministry of Industry, Investment and Commerce, offered official praise for the brand’s rapid growth and thoughtful market approach over its first 20 months of operating in Jamaica prior to Sunday’s launch. Seiveright highlighted Jetour Jamaica’s marketing strategy as unparalleled in the local market, noting that the brand’s strategically placed billboards feature clear, practical messaging that includes all key details consumers need—from vehicle pricing and warranty terms to monthly payment plans and contact information. He called the campaign the most sensible, well-executed advertising he has observed in the Jamaican market in years.
At the core of the launch event was the public unveiling of six all-new 2027 models tailored to meet the diverse mobility and lifestyle needs of Jamaican consumers: the T2, G700, T1, X70 Plus, Dashing, and X50. As a brand focused primarily on SUV and crossover production, Jetour designed each model to balance modern integrated technology, premium interior comfort, class-leading advanced safety features, and unbeatable market value, company representatives emphasized during the presentation. Following the official unveiling, event guests had the opportunity to explore the full new lineup in person, walk through the updated showroom, and speak directly with brand representatives to learn more about the technology and customer benefits included with every Jetour purchase.
Jetour is part of a growing wave of Chinese automaker that are expanding their footprint across Jamaica’s automotive market, all built around a core value proposition of accessible affordability, modern styling, and innovative design that undercuts traditional established brands on price while matching or exceeding their feature offerings. A key competitive differentiator for Jetour Jamaica is its industry-leading warranty package, which far outpaces the coverage offered by longer-standing global brands in the market. Purchasers of a new Jetour receive a six-year or 150,000-kilometre vehicle warranty, plus an additional three years or 42,500 kilometres of complimentary service, and a full year of connected vehicle monitoring—extra perks included at no additional cost by local dealer Tyre Warehouse Automotive. Jetour is not the only Chinese marque growing its local presence; other popular brands including BYD, MG, and BAIC have also expanded their retail footprint and customer base in Jamaica in recent years.