Nestled along Jamaica’s world-famous Negril Seven-Mile Beach, a piece of local vacation history is undergoing a dramatic rebirth as a new boutique beachfront development that balances modern luxury with authentic Jamaican culture. Spearheaded by Canadian investment and redevelopment collective Salt+Sand, the Salt+Sand Deh Yah project will convert the long-vacant former resort site into 22 high-end condo-hotels, with construction on track to wrap by the end of 2025.
The prime beachfront parcel carries decades of legacy as a go-to spot for low-stress Jamaican getaways. First developed as the three-star Sea Splash Resort, it gained widespread acclaim for its on-site eatery Norma’s, which drew visitors from across the island with its signature local cuisine. After original owner Patrick Lawe sold the property, it reopened as the VickiTini Beach Resort, which operated until permanently closing its doors in July 2025. For the Salt+Sand leadership team—led by 28-year-old Canadian real estate investor Sutton McKay, alongside co-founders Lena Langille and Negril-based veteran realtor Maura Watson—the vacant property represented far more than a typical real estate acquisition.
The team had been in negotiations with the property’s sellers since 2024, and when the site became available full-time, they jumped at the chance to revitalize the space without erasing its unique cultural identity. “We’ve been in talks with the sellers since 2024. When the property sat vacant, we saw a huge opportunity — not just to purchase a beachfront asset, but to bring it back to life and optimise it to its full potential. We didn’t want to erase the soul of the property; we wanted to modernise it while still staying true to the authentic Jamaican energy and culture that makes Negril so special,” McKay told Jamaica Observer’s Real Estate on the Rock.
Watson, who has built an extensive portfolio of Negril-based properties and calls the town home, explained the meaning behind the project’s distinctive name, which reflects the team’s commitment to embracing local culture. “Jamaica is more than a place — it’s a feeling. The people, the food, the music, the laid-back lifestyle, and the culture are what made all of us fall in love with Negril in the first place. That’s why we named the property Salt+Sand Deh Yah,” she said. “‘Deh Yah’ in Jamaican Patois means ‘I’m here’ and, for us, it represents being present, slowing down, and truly experiencing the vibe and culture of Negril. Our goal is for every investor and future guest to feel the same connection to Jamaica and Negril that we do: peace, love, and reggae music.”
Langille, who brings extensive Canadian real estate experience from Nova Scotia to the project, oversees branding, marketing, design, and redevelopment strategy for the team. She noted that early buyer interest has already exceeded expectations, with roughly half of all units sold within the first two weeks of listing earlier this year. Units officially went on the market between late January and early February 2025, priced from $249,000 to $550,000 USD. The strong early sales, Langille added, reflect growing global investor confidence in Jamaica’s booming tourism economy. “As a team, we saw a tremendous amount of opportunity in Jamaica. We genuinely love real estate, design, hospitality, and working with investors who also see long-term opportunity and potential. We’ve also been incredibly impressed with the strength of Jamaica’s tourism economy and the level of interest from foreign investors — selling approximately 50 per cent of the project within the first two weeks alone,” she said. Beyond the current development, Langille confirmed that Salt+Sand is positioned as a growing hospitality and investment brand, with additional Jamaican projects already in early exploration.
Unlike the site’s previous iteration as a traditional full-service resort, Salt+Sand Deh Yah will operate under a flexible condo-hotel model that benefits private unit owners. When owners are not using their personal beachfront retreat, they can generate rental income by making the space available to short-term guests. Local luxury hospitality firm South Coast Villas will handle all property management, short-term rental operations, and concierge services for owners who choose this option. The original 20 units from the former VickiTini resort will be expanded by two additional condos to reach the final count of 22, with three unit tiers available: 240-square-foot standard units, 450-square-foot deluxe units that include private balcony space, and 700-square-foot loft suites.
The $18.1 million USD total redevelopment investment is split between equity and financing, with a phased renovation plan designed to deliver a strong long-term foundation for the property. The first round of upgrades focuses entirely on critical infrastructure and operational improvements, including brand-new plumbing lines, full solar panel installation, a modern backup generator system, and a sub-metered RUBS utility allocation system that fairly splits utility costs between owners based on unit size and occupancy. The second major construction phase is scheduled to kick off in mid-June 2025, and will focus on cosmetic and guest-focused lifestyle upgrades. This phase includes exterior repainting and refinishing, new perimeter fencing, updated tile work, pool refurbishment, new furnishings across all units, a full upgrade of the property’s bar and restaurant spaces, and the addition of a new wellness and fitness area. The team will also rebuild the original lobby, gift shop and excursion area—originally converted to storage under previous ownership—upgrade landscaping and common areas, and reconfigure underused space to accommodate the two additional condo units.
To avoid common construction delays that often plague coastal developments, the team has implemented multiple contingency plans. All core materials are sourced locally to eliminate shipping hold-ups, and key materials have already been ordered ahead of the mid-June construction start. A pre-vetted local contractor will lead on-site construction management, with pre-approved backup contractors and subcontractors on call if needed. After months of pre-planning, the team will also use dedicated project tracking software to stay on schedule and on budget.
Addressing common buyer concerns about regional infrastructure challenges, including periodic water shortages and power outages that impact many growing Jamaican tourism destinations, the Salt+Sand team has proactively upgraded on-site systems to boost self-sufficiency. Large backup water tanks are already in place to guarantee continuous water access, the new backup generator will ensure reliable power, and the expanded solar installation will allow the property to operate independently when regional utility service is interrupted.
The project’s pre-existing strata zoning—granted in the 1990s—has been a major draw for international buyers, as it streamlines the legal ownership process and adds a layer of transparency that is rare for beachfront properties in the region. With extremely limited availability of titled beachfront condos on Seven-Mile Beach, remaining unsold units are expected to see a 15-20% price increase following the completion of renovations at the end of the year. Beyond the valuable zoning and prime location, buyers have also responded strongly to the project’s core mission: honoring Negril’s iconic laid-back, authentic vibe while adding modern upgrades that make relaxation easier than ever. For the Salt+Sand team, the development is perfectly positioned to grow alongside Negril’s rapid tourism evolution, delivering strong long-term returns for investors while giving guests and owners the iconic Jamaican beach experience they seek.