For years, travelers have associated the name Treasure Beach with a quiet, scenic collection of fishing villages along Jamaica’s untouched southern coast. But that is no longer the only spot holding that iconic moniker, as a new luxury resort destination by the same name has officially debuted in the Turks and Caicos Islands, becoming the latest standout addition to the Beaches Turks and Caicos resort portfolio. Nestled on a stunning stretch of coastline that locals have cherished for decades under the Treasure Beach name, the new resort village caters explicitly to the fast-growing trend of multigenerational family travel, offering guests high-end oceanfront accommodations complete with private pools, private rooftop viewing decks, and sprawling family-friendly suites designed to accommodate large groups.
The official launch celebration kicked off last Thursday with a Regatta Golden Hour welcome event, a nod to longstanding maritime traditions shared by the Turks and Caicos Islands and neighboring The Bahamas. More than 500 invited guests gathered for the weekend festivities, including top travel advisors, local and regional government leaders, tourism authority officials, A-list celebrities, and early vacation guests eager to preview the new property. Deryk Meany, general manager of both Treasure Beach Village and Beaches Turks and Caicos, delivered an energetic opening address to welcome attendees to the one-of-a-kind new destination.
The weekend of celebration reached its climax on Saturday night with a high-energy Treasure Beach Village Bash, which featured Jamaica’s Prime Minister Dr. Andrew Holness as a special guest of honor. Adam Stewart, Executive Chairman of Sandals Resorts International, which owns the Beaches brand, hosted the official opening ceremony marking the completion of the $50-million development. The property first welcomed guests during a soft opening phase back in March 2024, and its official launch now signals the start of a major new growth push for the brand’s Beaches 2.0 initiative.
Under Beaches 2.0, Sandals Resorts International plans to invest an estimated $1-billion to expand the Beaches footprint across the Caribbean, with new planned destinations in Exuma, The Bahamas, as well as additional sites in Jamaica, Barbados, and St. Vincent and the Grenadines. The launch of Treasure Beach Village marks the first major milestone in this ambitious regional expansion strategy, which aims to meet rising demand for luxury family-friendly vacation experiences across the Caribbean’s most coveted coastal locations. Industry insiders note that the new development and broader expansion plan signal the brand’s confidence in a continuing post-pandemic boom in Caribbean travel, particularly among multi-generational groups seeking custom, spacious accommodations.