After 10 years of delivering high-end lifestyle experiences along Jamaica’s iconic north coast, one of the island’s most beloved event brands is stepping into an exciting new chapter. Originally launched as Cabana Beach Daze, the beloved entertainment staple has rebranded into the reimagined Cabana Day Club, with its milestone 10th anniversary celebration scheduled for Jamaica’s Labour Day, Monday May 25, 2026. The landmark event will be hosted at the breathtakingly scenic Gardens at Dunn’s River Falls in Ocho Rios, St Ann, offering guests a lush, immersive backdrop unlike the brand’s traditional beach settings.
The official preview launch for the anniversary event was held on Friday, May 8 at Ocho Rios’ Plantation Smokehouse, where key stakeholders got an exclusive first look at the brand’s evolution. Attendees included Tova Hamilton, State Minister for Jamaica’s Ministry of Tourism, Michael Belnavis, Mayor of St Ann Bay and local councillor, representatives from the Jamaica Constabulary Force, as well as long-time brand partners, loyal supporters and industry stakeholders. The launch event featured brunch bites curated by the Plantation Smokehouse team, with emcee duties handled by Thais-Alexis Morrison, junior publicist at Broad Axe Communications.
For a decade, Cabana has built a fiercely loyal community of guests across Jamaica and the global tourism market, earning a reputation for its infectious vibrant energy, world-class premium cuisine, and stylish, inclusive crowd that draws both local patrons and international visitors. The decision to rebrand and shift away from its core beach-focused format comes as a natural response to shifting audience expectations, according to Warren Clarke, founder and CEO of Ascend Innovations, the event production company behind Cabana.
Clarke explained that while the brand’s original beach settings offered natural beauty, they created unforeseen limitations on the types of elevated experiences the team wanted to deliver. “Our audience has grown and evolved alongside us over the last 10 years,” Clarke noted. “What they want now is more intentionally curated brunch-style experiences, deeper luxury, more immersive atmosphere, and greater opportunities to connect with the brand while enjoying their day out. Rebranding to Cabana Day Club gives us the flexibility to deliver exactly that, without being confined to the constraints of a fixed beach environment.”
The 10th anniversary staging at Dunn’s River Tranquility Gardens is built around six core pillars that define the new Cabana experience: unbeatable location, expertly crafted cuisine, premium beverage selections, world-class entertainment, photo-ready aesthetic design, and unforgettable, high-energy party atmosphere. Guests can look forward to an expanded food court featuring 10 individual stations serving a diverse range of global and local cuisines, top-shelf liquor and craft beverage offerings, cutting-edge immersive decor installations, and premium lounge spaces designed for comfort and connection.
One of the most anticipated new additions for the anniversary event is the exclusive luxury cabana lounge experience. Each private cabana will come with its own dedicated in-cabana chef and personal host, who will attend to guests’ needs throughout the entire event. Clarke emphasized that the 2026 staging will elevate every single guest touchpoint, noting that early arrival is encouraged to fully enjoy the curated brunch service that kicks off the day’s celebrations before the full party gets underway.
Beyond the event itself, the anniversary celebration also marks a major milestone for Ascend Innovations, the production company behind Cabana Day Club. Clarke shared that the company was actually born out of the Cabana brand’s own operational journey. When he first launched Cabana Beach Daze a decade ago, there were no local production companies equipped to deliver the premium, high-quality services the event required. To fill that gap, Clarke invested in building his own production firm, which now services Cabana and a wide range of other premium events across Jamaica.
As Jamaica’s tourism sector continues to rebound and expand following global disruptions, the launch of the reimagined Cabana Day Club signals growing demand for high-end, experiential entertainment offerings that attract both local guests and international tourists, solidifying Jamaica’s reputation as a top global destination for luxury leisure experiences.