For decades, women have been foundational, yet vastly unsung, contributors to the global reggae and dancehall industries, working tirelessly behind the scenes to lift the genre and its biggest stars to prominence. Today, one emerging Jamaican creative is stepping firmly into the spotlight, cementing her status as a transformative new force in the space after steering the release of dancehall icon Vybz Kartel’s latest hit single, *Victory*.
The track rocketed straight to the number one spot on the U.S. iTunes Reggae Chart shortly after its launch, an achievement that not only reaffirms Kartel’s decades-long unbroken dominance in the genre, but also marks a career-defining breakthrough for Romillion, the mastermind behind the track’s production.
In a statement reflecting on the project’s success, Romillion explained the widespread resonance of *Victory*: its lyrics and energy are rooted in unfiltered, real-life experience, and tied directly to Kartel’s recent personal journey following his release from incarceration. The track, she says, is a raw, unapologetic celebration of overcoming hardship and claiming long-awaited triumph. “Vybz Kartel is a lyrical genius—he just keeps delivering hits,” she noted.
*Victory* was produced as a collaborative project between Romillion’s own label, Romillion Entertainment, and rising Jamaican beatmaker Aikopondibeat. The song’s official music video, filmed on location in Portmore, Jamaica, has already racked up more than 800,000 views across digital platforms. The visual follows Kartel’s triumphant return to his Jamaican hometown, and marks his freedom alongside long-time collaborator Kahira “Kyro” Jones. Directed by Shane Creative, the video struck a deep cultural chord with local and global audiences alike, featuring heartfelt scenes of crowds of fans welcoming home one of Waterford’s most iconic native artists.
The track’s buzz crossed international borders when superstar producer DJ Khaled shared snippets of the music video with his millions of social media followers, catapulting the project to a global audience and amplifying its reach far beyond Jamaican borders.
For Romillion, this chart-topping win is more than just a career milestone—it is the culmination of a deeply personal full-circle journey. Raised in the “Third World” community of Waterford, St. Catherine, the same neighborhood that shaped Vybz Kartel’s childhood and artistic identity, her connection to the dancehall legend runs far deeper than a professional working relationship. The pair have maintained a close bond for years, with Romillion visiting Kartel regularly throughout his incarceration. “This is a major victory for me. It puts my brand on the map, and Kartel has been instrumental in that support. Seeing him achieve these milestones after everything is something I’m truly happy about,” she shared. “From those moments to now seeing him out, accomplishing so much and continuing the work—it’s a powerful feeling. I’m genuinely happy to see everything come together through hard work and determination.”
Romillion, born Joan Muschette, has built a reputation as one of the industry’s most versatile, multifaceted creatives. Through Romillion Entertainment, she takes on roles ranging from event promoter to beat curator, talent coordinator for music video casts, and project manager, working closely with artists to ensure every final product aligns perfectly with their creative vision. She has already built an impressive catalogue of collaborative hits with Kartel, including *African Summer*, *Yami Bolo* (both co-produced with Droptop Records), *Popstyle*, and *Do It If Yu Bad*. As a long-time affiliate of the Gaza movement associated with Kartel, contributing to the icon’s post-release comeback and legacy building felt like a natural calling.
Operating in a historically male-dominated industry, Romillion has never let systemic barriers shift her focus. “I know my sound, and I let it speak for itself. I’m not concerned about who’s in the room—I stay focused and deliver. That’s Romillion,” she said. Beyond her work in music production, Romillion holds an active leadership role at Droptop Records while expanding her own independent ventures, including her entertainment label and retail brand, Britanables Clothing and Accessories.
With *Victory* topping charts and dominating global dancehall conversations, one truth has become clear: when conversations turn to the next generation of women shaping the future of dancehall, Juju Romillion is no longer an afterthought—she is essential.