First Order Brands acquires Domino’s Pizza business in Jamaica

In a landmark deal reshaping Jamaica’s quick service restaurant sector, Kingston-based First Order Brands Limited has completed the acquisition of all assets belonging to Convenient Brands Ltd. The transaction positions First Order Brands as the new official master franchisee for Domino’s Pizza across Jamaica, taking ownership of the country’s largest pizza restaurant network.

Domino’s has built a decades-long presence in the Jamaican market, with over 30 years of operation serving local consumers. Today, the chain boasts 18 store locations across the island and employs more than 200 local team members, making it a major player in the country’s fast food landscape.

First Order Brands is helmed by Chief Executive Officer Sean Scott, a seasoned industry leader with deep roots in Jamaica’s quick service restaurant space. Scott previously led operations for both Domino’s and Wendy’s Jamaican franchises between 2011 and 2018, bringing hands-on operational expertise and intimate knowledge of local consumer preferences to the new role. Nicholas Scott will serve as chairman of the newly positioned franchise operator.

Speaking on the acquisition, Scott shared his enthusiasm for the brand’s future in Jamaica: “We are privileged to be the steward of this iconic brand and excited to build on Domino’s long track record as the number one pizza brand in Jamaica.” Industry observers note the deal brings a familiar, experienced leadership team back to the Domino’s Jamaica operation, setting the stage for potential growth and expansion of the chain’s footprint in the coming years.