Tourism Authority tips off NBA partnership in Brooklyn

Barclays Center transformed into a vibrant celebration of Caribbean culture on Tuesday night as the Brooklyn Nets partnered with Saint Lucia Tourism Authority for a special West Indian Carnival Night. Despite the Nets’ 138-100 defeat against the Detroit Pistons, the event showcased an immersive cultural experience that extended far beyond the basketball court.

The collaboration featured Nets forward Terance Mann, whose parents hail from Saint Lucia, along with his Complete Player Foundation. The arena buzzed with excitement as dozens of Saint Lucian flags waved throughout the venue, creating a colorful display of national pride. Saint Lucian singer Ashley Skerritt delivered a powerful performance of the US national anthem, while lucky fans won premium giveaways including airline tickets to the Caribbean island.

The event offered attendees a preview of the upcoming 2026 Lucian Carnival, scheduled for July 20-21, bringing authentic Caribbean energy to the heart of Brooklyn. Distinguished guests included Shorne Benjamin, owner and executive chef of Fat Fowl New York, who represented Saint Lucia alongside other dignitaries and business leaders.

Louis EA Lewis, CEO of the Saint Lucia Tourism Authority, emphasized the strategic importance of such initiatives: ‘The US remains Saint Lucia’s largest source market, with arrivals increasing by 11 percent in January 2026. This initiative is thoughtfully designed to engage the wider New York tri-state area and audiences tuning in from home.’

The partnership included a special ticket offer where portion of proceeds benefited the Terance Mann Complete Player Foundation, which is committed to expanding opportunities for students through improved access to sports and academics. Mann has previously made donations to the Saint Lucia Basketball Federation and pledged continued support for developing the sport across the island.

Though Mann did not play in the game, his off-court impact was felt throughout the event, which successfully blended professional sports with cultural celebration and community engagement.