In a landmark strategic shift aimed at bolstering Jamaica’s competitive prowess on the international beauty stage, the organizers of Miss Universe Jamaica have announced a complete structural overhaul of their national selection process. Atelier Dermoth Williams Limited, the official franchise holder, has eliminated the regional preliminary system that has characterized previous competitions, replacing it with an innovative parish-based recruitment framework.
This transformative approach represents the initial phase of a comprehensive reimagining of Jamaica’s premier beauty pageant franchise. The new parish-level model is designed to foster more inclusive national representation and implement a more sophisticated talent identification mechanism. By activating all fourteen parishes across the island, the organization intends to systematically discover, nurture, and prepare exceptional delegates capable of bringing the Miss Universe crown to Jamaica.
Mark McDermoth, President of Atelier Dermoth Williams Limited, explained the strategic rationale behind this structural transformation in an exclusive interview. ‘Our decision to implement parish competitions stems from our commitment to strengthening and deepening the recruitment program. We are leaving no stone unturned in our search to identify that special delegate with the potential to claim the Miss Universe crown,’ McDermoth emphasized.
The organization has appointed parish directors who will oversee local pageants based on their demonstrated affiliation with the Miss Universe brand, comprehensive understanding of pageant systems, and unique awareness of their respective parish markets. The appointed directors include Shane Alric Morgan (Kingston & St Andrew), Janique McKenzie (St Catherine), Trilissa Walker (Clarendon, Manchester and St Elizabeth), Hannah Sheree Morris (Westmoreland and Hanover), Delrose Behadure, Francois Medley and Kyle Nunes (St James and Trelawny), Sara Jade Kow (St Ann and St Mary), Shanique Rogers (Portland), and Erica Beckford (St Thomas).
Regarding the current titleholder, McDermoth provided an update on Miss Universe Jamaica 2025 Gabrielle Henry’s recovery following her fall during preliminary events at Miss Universe 2025 in Thailand. ‘Gabrielle is recuperating with her medical team and family, though she is not yet ready for active duties. In the interim, first runner-up Troy Ann Anderson has been executing responsibilities,’ McDermoth confirmed, adding that the organization continues to wish Henry a speedy recovery.
Under the revamped structure, thirteen parish titleholders will automatically advance to the national finals scheduled for August 23 at the AC Hotel Kingston. Additional candidates will have a final opportunity to secure placement through the official Miss Universe Jamaica 2026 eliminations on July 5, where a limited number of ‘golden tickets’ will be awarded. The organization plans to maintain approximately 30 contestants for this year’s competition, a number specifically tailored to accommodate new beauty, fashion, and wellness challenges integrated into this year’s program.
McDermoth hinted at further innovations, noting, ‘We have additional initiatives slated for the Miss Universe Jamaica brand, which we will unveil through a phased program.’ This structural transformation represents the most significant change to Jamaica’s pageantry landscape in recent years, potentially setting a new standard for national beauty competitions worldwide.