In a strategic move to deepen its engagement with the North American market, the Antigua and Barbuda Tourism Authority (ABTA) has officially launched its Canadian Travel Agent Advisory Committee. The initiative is now actively seeking applications from top-tier Canadian travel advisors, agency proprietors, and consortia leadership until the February 15th deadline.
Tameka Wharton, the Director of Tourism for Canada at ABTA, emphasized the indispensable role Canadian advisors play in curating traveler experiences to the dual-island nation. “Canadian travel advisors are pivotal architects in defining how explorers encounter the unique offerings of Antigua and Barbuda,” Wharton stated. She further elaborated that the committee is designed to provide these industry experts with a direct platform for collaboration, enabling a symbiotic partnership that leverages their profound market insights. This, in turn, is expected to guide the destination’s growth with data-driven and culturally resonant strategies, ensuring its development is both sustainable and aligned with traveler expectations.
This membership-based committee is exclusive and will be curated through a selective application process. The ABTA has streamlined the procedure by directing all interested and qualified professionals to complete a dedicated online application form available on its official channels. This formalized approach signifies a shift towards more structured and influential dialogue between the destination marketing organization and the retail travel sector, which is often the primary touchpoint for potential visitors.