The Antigua and Barbuda Tourism Authority (ABTA) recently concluded a strategic on-island retreat for its U.S. Travel Advisory Board, bringing together prominent travel advisors from key American markets. The immersive program combined destination experiences with high-level strategic discussions aimed at strengthening trade relationships and enhancing the islands’ tourism appeal.
Led by Dean Fenton, U.S. Director for ABTA, the retreat served as the final on-island meeting for the current Advisory Board before new appointments in March. The carefully orchestrated agenda featured comprehensive site inspections at premier resorts including Blue Waters Resort & Spa and Hodges Bay Resort & Spa, where board members evaluated accommodation standards and held strategic planning sessions with ABTA leadership.
The experiential component showcased Antigua and Barbuda’s diverse tourism offerings through curated culinary experiences at renowned establishments including The Palm, The Cove, and White Sands Restaurant. Participants enjoyed a sailing excursion aboard the Excellence Catamaran, explored St. John’s shopping district, visited Prickly Pear Island, and experienced beachfront dining at The Hut. The program concluded with a dinner at Mamma Mia, highlighting the islands’ vibrant culinary scene.
Beyond commercial activities, the retreat incorporated community engagement initiatives including a beach clean-up at Jabberwock Beach and a donation of supplies to the Denis Bowers Rehabilitation Centre. Minister of Tourism, Civil Aviation, Transportation and Investment, The Honourable Charles Fernandez, personally met with the group, expressing appreciation for their support and participation in these responsible tourism efforts.
The current Advisory Board comprises senior travel specialists representing luxury travel, destination weddings, honeymoons, and experiential travel, including representatives from Travel Smart with Paula, Bayside Travel, Romantics Travel, and several other prominent agencies. This initiative forms part of ABTA’s ongoing strategy to deepen industry partnerships and drive increased visitor bookings to the dual-island nation.