Authorities overseeing a major infrastructure initiative have expressed profound disappointment following the deliberate dismantling and theft of a critical road safety billboard. The Project Management Unit (PMU) for the Millennium Highway and West Coast Road Reconstruction Project (MHWCRRP) reported that the 40-foot public installation, positioned near the Cul De Sac roundabout for optimal visibility, was illegally taken down last weekend.
Project Coordinator Amos Hippolyte condemned the act, stating that the theft represents a direct assault on a vital public safety campaign. The installation, a product of a collaborative effort with artist Ricky T and Stratosphere Music, carried the impactful message ‘I drive to arrive alive’ alongside a visual of the artist. It was designed as a central component of an educational drive to promote responsible driving behaviors and reduce accidents along the busy project corridor.
Erected in a temporarily donated space post the December 2025 general election, this billboard was a key feature of the broader Road Safety Public Education Campaign launched by the MHWCRRP in October. Its strategic placement was intended to maximize outreach to motorists and pedestrians. The PMU has now issued a public appeal, urging anyone with information regarding the incident to immediately contact the Royal Saint Lucia Police Force to aid the investigation.