KINGSTON, Jamaica—Global technology enterprise TCL has contributed 100 units of 43-inch television sets to assist recovery operations in Jamaican communities ravaged by Hurricane Melissa. The initiative underscores a strategic approach to corporate aid, focusing on sustained community benefit rather than temporary relief.
Recognizing that televisions serve purposes beyond entertainment, TCL specifically selected these devices for their functional utility in communal settings such as emergency shelters, educational institutions, and community centers. The donation is designed to provide long-term value, with deployment scheduled as critical infrastructure and power services are progressively reinstated across affected regions.
Jane Cui, TCL’s Caribbean Sales Manager, stated: ‘Hurricane Melissa has profoundly disrupted the lives of countless Jamaicans, with many families displaced and community infrastructures severely compromised. TCL is honored to support Jamaica during this pivotal recovery period. Our contribution reflects the core principle of our ‘Tech for Good’ initiative—leveraging technology to meet tangible community needs—while reinforcing our enduring partnership with the Caribbean region.’
The philanthropic effort is being coordinated in collaboration with Food For The Poor Jamaica, an organization instrumental in managing disaster response and rehabilitation programs throughout the island.
Marsha Burrell-Rose, Marketing and Public Relations Manager at Food For The Poor Jamaica, emphasized: ‘Post-disaster recovery involves not only physical reconstruction but also the restoration of channels for information, education, and communal interaction. TCL’s donation will aid schools, shelters, and community centers as they transition from immediate crisis management to long-term rebuilding, once operational conditions permit.’
The televisions will be allocated to communities in western parishes, which endured the most severe impact of Hurricane Melissa, ensuring support reaches the areas with greatest need once circumstances allow for safe and practical utilization.