The Chinese island province of Hainan is currently hosting the nation’s premier tourism trade exhibition, a significant event organized by China’s Ministry of Culture and Tourism. Spanning three days, the fair marks a historic relocation, being held for the first time in Hainan since its establishment in 2001, after previously alternating between the major mainland cities of Shanghai and Kunming.
This year’s edition, operating under the vibrant theme “Hello China,” occupies an expansive 65,000 square meters of exhibition space. The event is strategically designed to foster direct business engagement, featuring dedicated rounds of in-person professional negotiations between tourism industry buyers and sellers to facilitate concrete partnerships.
The fair’s layout is organized into five distinct thematic areas, creating a comprehensive showcase of tourism products and opportunities. The event has attracted global participation, notably including a delegation from the Caribbean nation of Cuba. The Cuban contingent is led by First Deputy Tourism Minister Jorge Alberto García, signaling the importance the country places on the Chinese outbound travel market.
Highlighting Cuba’s unique offerings, Cuban Ambassador to China Alberto Blanco Silva conducted a specialized presentation titled “Cuba as a Tourist Destination.” During his address, Ambassador Silva emphasized the distinctive attractions promoted under the “Cuba Única” (Unique Cuba) initiative, specifically tailoring the message to highlight the exceptional opportunities awaiting Chinese travelers seeking unique cultural and leisure experiences.