KINGSTON, Jamaica — In an inspiring display of community solidarity, renowned Jamaican selector Marlon ‘Boom Boom’ Wizard has reimagined his personal birthday celebration into a substantial humanitarian campaign for communities devastated by Hurricane Melissa. The initiative received significant backing from Boom Energy Drink, which contributed over one million Jamaican dollars (approximately $6,400 USD) in essential relief supplies.
The collaborative effort brought together personnel from Wisynco, Boom Energy Drink, Boom Boom’s World Team Ent, and the Boom Sunday Crew, who assembled more than 200 comprehensive care packages on Tuesday. These vital supplies were strategically distributed to severely impacted residents in Clark’s Town, Trelawny, with additional allocations directed to Dromilly Basic School and Hampden Primary School to support educational recovery efforts.
Beyond the prepared packages, Wizard personally donated critical infrastructure equipment including power generators, cooking stoves, and a substantial water tank to address immediate recovery needs and strengthen community resilience in the hurricane-affected regions.
Khaleel Smith, Brand Manager at Boom Energy Drink, emphasized the initiative’s significance: ‘Boom Boom has transformed his birthday into a powerful demonstration of generosity. Our collaboration perfectly embodies the ‘Boom with Love’ initiative’s core mission—channeling our energy and resources to create meaningful impact during times of crisis. Bringing both Christmas cheer and essential support to Melissa-affected communities represents exactly the type of difference we strive to make.’
The relief effort arrives during Jamaica’s critical recovery period following Hurricane Melissa’s destructive path, highlighting how public figures and corporate entities can effectively combine resources to address emergency community needs.