New York’s music community is mobilizing for a major humanitarian effort with the “Nice Up Jamaica!” benefit concert, organized by LargeUp Agency in collaboration with Brooklyn Bowl. Scheduled for December 16, the event will raise critical funds for recovery efforts following the devastation wrought by Hurricane Melissa, which struck Jamaica as a Category 5 storm on October 28.
The concert will feature legendary reggae artists including Yellowman, Johnny Osbourne, veteran percussionist Larry McDonald, and sound system operator Yaadcore. The selection of artists carries particular significance, with organizers noting that Yellowman’s personal narrative of overcoming adversity from orphanage upbringing to international acclaim provides an inspirational message perfectly suited to the benefit’s purpose.
Dave Susser, co-founder of LargeUp Agency, explained the urgency behind the event: “Once we witnessed the extensive destruction across Jamaica’s parishes, we recognized the immediate need for comprehensive support. Our objective was to respond promptly while ensuring a meticulously curated event that meets our quality standards.”
Proceeds from the benefit will be distributed to four organizations actively engaged in Jamaica’s restoration: American Friends of Jamaica, Rebuild Cockpit Country, World Central Kitchen, and Ghetto Youths Foundation. These groups are addressing both immediate needs and long-term reconstruction efforts across the hardest-hit regions of St. Elizabeth, Westmoreland, St. James, and Trelawny.
The partnership with Brooklyn Bowl provides a prestigious venue with historical significance to Jamaican music in New York City, where LargeUp has previously hosted successful events featuring prominent dancehall and reggae artists.
Hurricane Melissa resulted in 45 fatalities and caused widespread infrastructure damage, creating ongoing challenges for recovery and rebuilding efforts that will require sustained international support.