Digicel has launched an expansive Christmas initiative across Trinidad, deploying a mobile Community Pop-Up Caravan to deliver festive surprises and genuine connections throughout the holiday season. The telecommunications giant is transforming the traditional corporate giveaway into a moving celebration that brings Santa Claus and his helpers directly to communities, markets, and main roads.
The caravan initiative represents a significant investment in community engagement, with over $700,000 in prizes and weekly giveaways being distributed to surprised recipients. Gifts range from practical groceries and Christmas hams to electronic devices and seasonal treats, creating unexpected moments of joy for customers throughout December.
Security measures have been implemented to ensure Santa’s safety during his nationwide appearances, with officers accompanying the caravan during its travels across Trinidad. This attention to safety underscores the company’s commitment to executing a seamless and secure community engagement operation.
Beyond the mobile caravan, Digicel has converted multiple flagship and dealer locations into festive hubs where customers can experience live entertainment, holiday treats, and interactive activities. The Spin the Wheel giveaway stations and appearances by popular influencers add to the celebratory atmosphere at these transformed retail spaces.
The Christmas Runs on Real Connections campaign represents a strategic approach to holiday marketing that emphasizes authentic engagement over traditional advertising. By bringing the celebration directly to communities rather than waiting for customers to visit stores, Digicel is creating memorable brand experiences that blend corporate generosity with genuine human connection.
This initiative demonstrates how telecommunications companies are increasingly leveraging experiential marketing strategies to build customer loyalty and community goodwill during peak holiday seasons.