In a heartwarming display of corporate social responsibility, the ANSA McAL Group of Companies has launched its annual Christmas initiative to support young lives impacted by cancer. Employees across multiple subsidiaries, including Trident Insurance, ANSA Merchant Bank, Bryden Stokes Ltd., Berger Paints, ANSA Motors, and the Group Head Office, collaboratively organized a special gift-giving program for vulnerable children during the holiday season.
The comprehensive effort resulted in 42 meticulously chosen and exquisitely wrapped presents for three distinct groups: children currently battling cancer, their siblings who share in the family’s struggle, and children who have experienced the loss of a parent to the disease. The companies pooled financial resources to acquire gifts specifically requested by The Barbados Cancer Society, guaranteeing that each present would be both meaningful and developmentally appropriate for recipients ranging from three to fifteen years old.
With more than forty families currently navigating the challenges of cancer diagnoses in Barbados, this initiative provides crucial emotional support during a particularly difficult time. The program will culminate in a festive Christmas celebration scheduled for December 8 at the Yacht Club, where Santa Claus will personally distribute the gifts amid holiday festivities.
Sharifa Yard, Administrative Director of The Barbados Cancer Society, offered glowing praise for the corporate effort. ‘It was a privilege to work with the team at ANSA McAL in the spirit of the Miracle of Christmas, sharing in the love and joy that fills this season,’ she remarked, highlighting the staff’s exceptional kindness and genuine concern for others.
This annual tradition reflects the ANSA McAL Group’s deep commitment to embodying the true essence of the holiday season—spreading hope, love, and joy to those facing significant life challenges within their community.