In a significant compliance move, Meta has commenced the systematic removal of Australian users under 16 from its Instagram, Facebook, and Threads platforms. This action precedes Australia’s pioneering social media ban for minors, scheduled to take effect on December 10th.
The technology conglomerate initiated notifications last month to users aged 13-15 regarding impending account deactivations starting December 4th. Industry estimates suggest approximately 150,000 Facebook users and 350,000 Instagram accounts will be impacted. Threads, operating as an Instagram-linked platform, automatically falls under these restrictions.
Australia’s groundbreaking legislation imposes potential fines reaching A$49.5 million (US$33 million) for platforms failing to implement ‘reasonable steps’ in preventing underage access. A Meta spokesperson characterized compliance as ‘an ongoing and multi-layered process,’ while advocating for alternative verification methods through app stores with parental consent mechanisms.
Affected teens receive options to download their content before deactivation. Those contesting their age classification may submit video selfies or government-issued identification for review. The ban extends beyond Meta’s ecosystem to include YouTube, TikTok, X, Snapchat, Reddit, Kick, and Twitch.
Communications Minister Anika Wells defended the policy as essential protection for Generation Alpha against ‘predatory algorithms’ that create dopamine-driven engagement patterns. However, critics warn of potential unintended consequences, including isolation for vulnerable youth and migration to less-regulated platforms.
The government’s commissioned research revealed alarming statistics: 96% of Australian children aged 10-15 use social media, with 70% exposed to harmful content including misogynistic material, violence, and content promoting eating disorders. Additionally, one in seven reported experiencing grooming behavior, while over half encountered cyberbullying.
Platform responses vary significantly: YouTube criticized the legislation as ‘rushed,’ arguing that parental control features actually enhance safety. Emerging platforms like Lemon8 have voluntarily committed to age restrictions despite not being mandated, while Yope maintains it functions as a private messenger rather than social media.
Global observers closely monitor this unprecedented regulatory experiment, particularly as insiders suggest concerns about potential international replication of similar bans.