Santo Domingo, Dominican Republic – Popeyes® Louisiana Kitchen continues its Caribbean expansion strategy with the announcement of its sixth Dominican restaurant, scheduled to open in December at Megacentro mall’s food court in Santo Domingo Este. This strategic move follows the brand’s successful market penetration in Santo Domingo, La Vega, and Santiago, demonstrating sustained consumer demand for its signature chicken offerings.
According to Isabel Turull, Chief Executive Officer of Grupo Agape, the expansion reinforces Popeyes’ commitment to delivering authentic, flavor-rich dining experiences rooted in culinary tradition. The inauguration event will feature a vibrant New Orleans-style celebration honoring the brand’s Louisiana heritage.
The new location will showcase Popeyes’ meticulously prepared fried chicken, which undergoes a 12-hour marination process in Louisiana-style Cajun spices before being hand-breaded and cooked to achieve its trademark crispy texture and moist interior. Alexandra Bodden, Marketing Director, emphasized the continued popularity of the chain’s iconic Chicken Sandwich, which achieved global recognition for its exceptional flavor profile and quality.
Operating from 10:30 a.m. to 11:00 p.m. daily, the Megacentro establishment will provide both dine-in facilities and delivery services, extending the brand’s reach to consumers throughout Santo Domingo Este. This expansion represents both a strategic business growth initiative and a cultural exchange through culinary offerings.