The Royal Police Force of Antigua and Barbuda is launching an expanded public education initiative to combat dangerous driving behaviors, following concerning road safety statistics presented to Cabinet officials. Police Commissioner Atlee Rodney will collaborate with ABS Television and other media outlets to develop targeted programming addressing the nation’s escalating traffic collision rates.
Director General of Communications Maurice Merchant revealed the strategic partnership during Thursday’s post-Cabinet briefing, emphasizing the urgency of addressing eight road fatalities recorded this year and over 1,300 collisions occurring between June 2024 and June 2025. The comprehensive campaign will focus on three primary objectives: reducing speeding through enhanced enforcement, minimizing distraction-related accidents, and empowering community members to intervene against dangerous driving.
The educational component will be supplemented by strengthened police presence, including nighttime traffic stops and increased visibility in high-risk areas. Merchant stressed that education and enforcement must work synergistically to achieve meaningful behavioral change. Additionally, the police force is awaiting delivery of new radar guns to replace several malfunctioning units currently hampering speed enforcement capabilities.
Coordination with ABS Television is underway, with officials anticipating a formal launch once programming details are finalized. This multimedia approach represents the government’s most robust response to date in addressing what authorities describe as a growing public safety crisis on the nation’s roadways.