The 41st Havana International Fair (Fihav 2025), the premier trade event in the region, commenced today with a focus on advancing strategic sectors of Cuba’s economy and positioning the nation as a dependable hub for international business. This year’s edition transcends conventional trade discussions by emphasizing high-potential areas such as renewable energy, artificial intelligence (AI), and integration into global blocs like BRICS. Deputy Prime Minister and Minister of Foreign Trade and Investment, Oscar Pérez-Oliva Fraga, highlighted the fair’s broader mission at a recent press conference, stating, ‘Fihav 2025 is not just a platform for trade; it’s a showcase of Cuba’s economic opportunities, rooted in innovation, sustainability, and global collaboration.’ The event features five thematic exhibition zones, including the ‘Made in Cuba’ pavilion, which spotlights the export potential of local products, particularly from micro, small, and medium enterprises (MSMEs) and production hubs. Another key area, ‘Renewable Energy in Cuba,’ promotes the island’s energy transition through panels on sustainable investments. Additionally, the ‘Digital Transformation and AI’ section explores the application of cutting-edge technologies in management and production. A dedicated segment on ‘BRICS and Integration Mechanisms’ highlights cooperative projects within frameworks such as ALBA-TCP, the EAEU, and ALADI. The ‘Unique Cuba’ sector underscores tourism’s role in driving economic growth through service exports and productive chains. Despite challenges posed by the U.S. blockade and the aftermath of Hurricane Melissa, Fihav 2025 has drawn participation from 47 countries and the European Union, including strategic partners like Russia, China, Spain, Italy, Mexico, Venezuela, and Saudi Arabia. Key sectors represented include agribusiness, biotechnology, medical services, tourism, energy, and logistics. The fair also hosts the 8th Investment Forum, featuring updates on Cuba’s Portfolio of Opportunities, and the Caribbean Banking Forum.