The highly anticipated annual event, *Show the World – It’s Christmas*, is set to return on Saturday, November 29, at the Sandals Grande Ballroom. This year’s edition promises to blend music, family, and festive cheer, continuing its legacy as a platform for showcasing Saint Lucian talent. Organised by Ronald ‘Boo’ Hinkson & Friends, the event has become a cornerstone of the island’s cultural calendar, celebrated for its ability to unite communities and highlight emerging artists. At a recent press briefing, sponsors and organisers shared their enthusiasm for the event’s evolution and its focus on fostering young talent. MacNaughton McLean, one of the event’s founders, reflected on its origins, noting that the initiative was born out of a desire to provide a stage for Hinkson and the many artists he has mentored. This year, the event will feature a special family-themed segment, adding a heartwarming touch to the performances. Export Saint Lucia, the newest sponsor, sees the partnership as a natural extension of its mission to promote Saint Lucian excellence globally. CEO Sunita Daniel highlighted the event’s role in identifying talent for international showcases, such as Expo Osaka. Long-time sponsors like JQ Motors, KFC, Domino’s Pizza, and First National Bank also reaffirmed their commitment to supporting youth development through the arts. With a lineup of world-class musicians, vocalists, and surprises, *Show the World – It’s Christmas* aims to deliver an unforgettable experience for attendees.