On November 16, the results of the first-ever ‘Confucius Institute Digital Application and Practice Case Collection Event’ were unveiled. This event, a collaborative effort between the Chinese International Education Foundation and the University of Science and Technology Beijing, highlighted groundbreaking digital initiatives within the global network of Confucius Institutes. Out of over 1,200 participating institutions, only 20 were honored with the ‘Demonstration Case Award.’ Among the distinguished recipients was the Confucius Institute at TAMCC, recognized for its innovative case titled ‘Integrated Audio-Visual Storytelling, Intelligent Communication: A Digital Communication Practice of the Confucius Institute.’ This case was selected as one of the ‘2025 Confucius Institute Digital Application and Practice Demonstration Cases,’ marking it as a global exemplar of digital innovation in Chinese language education. At the award ceremony, Zhao Lingshan, Vice Chair and Secretary-General of the Chinese International Education Foundation, presented the accolade to the TAMCC team. The winning case, themed ‘Smartly Empowered Civilisation,’ explores novel approaches to international Chinese education in the digital era. It addresses challenges such as limited outreach and low audience engagement by developing a digital model that integrates AI technology, short-video production, digital magazines, and multi-platform operations. This model has enabled the creation and dissemination of diverse content, reaching a broad audience with precision. Over the past two years, the institute has produced 13 theme songs for various events, including Marryshow Day at TAMCC and the 2025 World Chinese Conference, leveraging the fusion of music and visual media to enhance cultural communication. Additionally, the institute has released 20 bilingual promotional videos and launched the digital magazine ‘Four Seasons at the Confucius Institute,’ distributed across platforms like YouTube, TikTok, Facebook, Instagram, WeChat, Bilibili, and Xiaohongshu. These efforts have garnered nearly 200,000 views and over 5,000 interactions, showcasing the institute’s successful digital communication strategy. The institute has also been awarded the ‘Outstanding Organisation Award’ in the HSK Short Video Competition for two consecutive years, further cementing its reputation as a leader in digital innovation. The ‘Four Seasons of the Confucius Institute’ magazine has become a vital resource for Grenadians to learn about Chinese culture, offering a replicable model for international Chinese education. This award underscores the high regard for the Confucius Institute at TAMCC’s achievements in digital development and cultural communication. Moving forward, the institute plans to expand its ‘Integrated Audio-Visual Storytelling’ project, further integrating AI into teaching and cultural activities, and contributing to the high-quality development of China-Grenada cultural exchange and international Chinese education.
Confucius Institute at TAMCC wins Digital Application and Practice Exemplary Case Award
