JQ Motors has officially introduced BYD, one of the world’s leading electric vehicle (EV) brands, to Saint Lucia, marking a significant milestone in the island’s automotive landscape. The October 25 launch event showcased BYD’s diverse lineup, featuring both full battery electric and plug-in hybrid models, aligning with the global shift toward sustainable and technologically advanced transportation.
Brand Manager Neron Joseph emphasized BYD’s pioneering role in the industry, stating, ‘The automotive sector is undergoing a once-in-a-century transformation, and BYD is at the forefront of this revolution. Their mission, encapsulated in the slogan ‘Build Your Dreams,’ is to create a cleaner, greener future through innovation.’ Joseph highlighted BYD’s origins as a battery manufacturer, which has positioned the brand as a leader in EV technology. ‘Their expertise in energy storage is the foundation of their success in the electric vehicle market,’ he explained.
The event also unveiled BYD’s cutting-edge innovations, including the Blade Battery and e-Platform 3.0, which offer enhanced safety, durability, and efficiency. New models such as the Sealion 7, a full electric all-wheel-drive SUV, and the Yuan Pro, a compact and affordable EV, were introduced to the local market. Joseph also showcased the Vehicle-to-Load (V2L) capability, demonstrating its practicality by powering the event’s DJ setup with a BYD Shark pickup truck.
Gordon Charles, Group CEO of JQ Charles Group of Companies, described the launch as a transformative moment for JQ Motors. ‘The automotive industry is rapidly evolving, and legacy automakers must adapt or risk obsolescence. BYD is leading this charge,’ he said. Charles emphasized that securing the BYD dealership rights reflects JQ Motors’ strategic commitment to sustainability and innovation.
For those who missed the launch, BYD models will be on display at the EV Lucian Car Show on November 15 at the Caribbean Cinemas car park, offering the public an opportunity to explore the vehicles and engage with JQ Motors representatives.