A tragic incident unfolded in Bella Vista on Saturday morning, November 10, 2025, when Marcus Che, a 35-year-old Guatemalan barber, was fatally shot inside his barbershop. The shooting occurred at approximately 11:47 a.m., according to Assistant Superintendent of Police (ASP) Stacy Smith. An unidentified assailant, wearing a full-face motorcycle helmet, entered the establishment and fired multiple shots, fatally wounding Che before fleeing the scene on a motorcycle. Police have detained one individual believed to possess information relevant to the investigation and are analyzing surveillance footage for potential leads. While the motive remains unclear, investigators are exploring multiple theories. The incident has heightened concerns in the Bella Vista community, which has recently experienced a surge in violent crimes, reportedly tied to drug trafficking. ASP Smith emphasized that operational measures are being implemented to address the rising crime rates.