Barbados Rum’s ambition needs more thought, action

Richard Seale, a revered figure in the rum industry, has sparked a crucial debate about the future of Barbados’ rum exports. With generations of rum-making expertise and a steadfast commitment to preserving the integrity of Barbados’ most iconic export, Seale’s voice carries significant weight. At The Barbados Rum Experience, he openly criticized recent projections that the island’s rum exports could reach $1 billion by 2030, calling them “both ridiculous and absurd.” His candid remarks, though blunt, underscore the challenges facing the industry.