The Discover Dominica Authority (DDA) has unveiled its latest initiative, the ‘Nature of Love’ campaign, designed to spotlight the island’s untouched natural beauty and its potential to foster romance, adventure, and deep personal connections. This campaign targets nature enthusiasts, couples, families, and solo travelers, positioning Dominica as a premier destination for shared experiences, self-discovery, and the appreciation of pristine landscapes. Recognized by National Geographic as one of the ‘Best Places in the World to Travel in 2026,’ Dominica promises unique encounters that bring visitors closer to nature. Marva Williams, CEO of the DDA, emphasized that the campaign invites travelers to forge meaningful connections, whether through romantic getaways, family bonding, or personal wellness journeys. The island’s culture, people, and natural environment collectively create a transformative experience that lingers long after departure. The campaign highlights several new and enhanced offerings, including advanced canyoning excursions in Trois Piton Canyon, expanded accommodations along the Waitukubuli Sea Trail, and the world’s first conservation distillery at Rosalie Bay Eco Resort & Spa. Additionally, new hotel developments, such as Secret Bay’s Clifftop Villas and Fort Young Hotel’s expanded dive fleet, cater to diverse traveler preferences. Special packages, like Jungle Bay’s Adventure Wellness Package and Coulibri Ridge’s honeymoon offerings, provide curated experiences. Enhanced accessibility is also a focus, with new and expanded flight routes from major carriers like United Airlines, American Airlines, and Caribbean Airlines, ensuring easier access to Dominica’s natural wonders.
Discover Dominica launches new multi-pronged ‘Nature of Love’ initiative for visitors
