Benign prostatic hyperplasia (BPH), a non-cancerous enlargement of the prostate gland, affects nearly all men as they age, with incidence nearing 100% by the age of 90. Dr. Vimal Seetahal, a consultant urologist, is urging men to pay closer attention to this condition, which often goes undiagnosed due to cultural attitudes toward men’s health in the Caribbean. Symptoms include frequent urination, urgency, nocturia, and a weak urinary stream, which many dismiss as a normal part of aging. However, untreated BPH can worsen over time, leading to severe complications. Risk factors include age, genetics, and lifestyle choices such as obesity and diets high in red meat. Diagnosis involves ultrasounds, CT scans, and PSA blood tests. Treatment options range from medication to surgical procedures, including the innovative laser prostatectomy. Dr. Seetahal emphasizes the importance of lifestyle changes, such as reducing alcohol and caffeine intake, exercising, and using natural remedies like saw palmetto, to manage early-stage BPH. He also highlights the need for early detection and a cultural shift in how men approach their health, advocating for routine PSA testing over invasive rectal examinations. Public education and family support are crucial in encouraging men to seek timely medical attention.