CSME for creatives: Exporting culture, innovation

The Caribbean’s creative industries, spanning music, fashion, film, animation, digital design, and performing arts, are not only cultural treasures but also significant economic assets with the potential to reshape the region’s growth trajectory. Globally, creative and cultural industries (CCIs) contribute over US$2.3 trillion annually, accounting for 3.1% of global GDP and supporting nearly 30 million jobs. However, in the Caribbean, where creativity is deeply ingrained in national identity, the economic potential of the Orange Economy remains largely untapped due to fragmented markets, inconsistent regulations, limited capital, and small domestic audiences. The Caribbean Single Market and Economy (CSME), a core initiative of Caricom, offers a promising solution by removing barriers and enabling seamless cross-regional operations for creatives. The CSME facilitates the free movement of goods, services, capital, and skilled labor, providing access to an estimated 18 million consumers and fostering collaboration and specialization across borders. By eliminating redundant customs procedures, work permit requirements, and inconsistent VAT regimes, the CSME reduces transaction costs and expands opportunities for creative enterprises. Research by the United Nations Trade and Development (UNCTAD) indicates that creative industries in emerging economies can double their export revenues when regional markets are effectively integrated—a lesson the Caribbean is well-positioned to apply. For instance, a Jamaican filmmaker could collaborate with Barbadian actors, utilize Trinidadian post-production facilities, and distribute across Caricom territories, creating high-quality products at competitive costs. Similarly, a Saint Lucian fashion designer could source sustainable textiles from Suriname, manufacture garments in Trinidad and Tobago, and ship them duty-free throughout the region. These cross-border value chains enhance efficiency, quality, and diversity, making the creative sector more resilient and globally competitive. To ensure the CSME’s continued growth, grant programs and cross-border market access should be tied to clear integration criteria, such as requiring at least 30% of a product’s value to be derived from within Caricom. Legal harmonization, including the Caricom Skilled Nationals Certificate and improved intellectual property (IP) protection, further strengthens the foundation for creatives to license and monetize their work. Realizing the full potential of the Orange Economy requires a deliberate strategy that connects regional integration with measurable economic outcomes, including recognizing the economic and cultural value of creative industries, expanding regional participation, protecting IP, investing in infrastructure, building entrepreneurial capacity, and measuring performance through reliable data. Policymakers and private sector leaders must recognize these as interdependent processes that reinforce each other. For example, investment in digital infrastructure facilitates regional collaboration, enhancing competitiveness and attracting international financing. A modern, regional digital platform could serve as both a marketplace and a knowledge hub, showcasing regional talent, streamlining licensing processes, and connecting creators with international buyers and investors. The Caribbean’s creative economy must balance cultural authenticity with economic pragmatism, integrating fragmented markets, reducing friction, fostering mobility, and enabling collaboration to create a foundation for sustainable growth. Regional governments must commit to enforcing and modernizing CSME provisions, while creative entrepreneurs must view the Caribbean as a unified platform to showcase and commercialize talent. By doing so, the region’s rich cultural heritage, combined with modern business practices and regional cooperation, can generate income, create jobs, and project Caribbean identity on the global stage.