For nearly a decade, Nevis Mighty Alexander has been a trailblazer in the Dennery Segment genre, a unique musical fusion that blends indigenous rhythms with African and Soca influences, enriched by lyrics in both English and Kwéyòl. While the genre is often associated with Lucian Carnival, Alexander’s work transcends seasonal boundaries, offering anthems for Jounen Kwéyòl, Solo, and Christmas celebrations. His discography includes chart-toppers like ‘Bad in Bum, Bum,’ ‘Two Clap,’ ‘Bagay,’ and the recent hits ‘Keh Dek Keh Dek’ and ‘Nuh Nuh.’
Currently based in the UK, Alexander recently embarked on a promotional tour in Miami with the Saint Lucia Tourism Authority to spotlight Lucian Carnival. In an exclusive interview with St. Lucia Times, he shared insights into his musical journey, the essence of Dennery Segment, and his commitment to preserving the Kwéyòl language.
‘Dennery Segment is a reflection of Saint Lucian culture—how we communicate, express ourselves, and celebrate our identity through music,’ Alexander explained. His passion for music ignited at the age of 12, inspired by artists like Yardie, Exodus, and LT. He credits Subance, a fellow Dennery Segment artist, for their collaborative hits, and Jaheim for producing his debut track, ‘Tout Cet Fanm La Matay La.’
However, it was ‘Bad in Bum, Bum,’ a 2017 collaboration with Subance, that catapulted Alexander to international fame. ‘That song put Dennery Segment on the global map,’ he recalled. Despite his carnival success, Alexander emphasizes the importance of year-round creativity. ‘I’m an artist first. I want to make people happy and honor our traditions, whether it’s Jounen Kwéyòl or any other occasion.’
Alexander also champions the use of Kwéyòl in his music, viewing it as a vital link to his heritage. ‘This is our language, our authenticity. I want to inspire others to carry it forward,’ he said. Looking ahead, he aims to expand his international reach, citing Cardi B’s recent appreciation for ‘Keh Dek Keh Dek’ as a sign of growing global interest. ‘More vibes, more collaborations—that’s what’s next for me,’ he declared.