Cricket West Indies (CWI) has publicly acknowledged the invaluable contributions of cricket legends Sir Vivian Richards, Sir Richie Richardson, and Brian Lara during their recent “Mission India” Corporate Engagement Tour. The initiative, spearheaded by CWI CEO Chris Dehring and Chief Commercial Officer Rupert Hunter, aimed to forge new sponsorship and broadcast partnerships in India, a crucial market for West Indies cricket. The tour, which coincided with the West Indies men’s test series in India, saw the legends actively participate in a series of high-profile meetings, luncheons, and dinners with potential sponsors and media executives. Their involvement not only generated significant enthusiasm but also reignited global interest in the West Indies cricket brand. A standout event was a golf day featuring the legends, which brought together key stakeholders, including players and team management, in a relaxed yet impactful setting. Dehring emphasized the profound influence of the legends, stating, ‘Their presence reminded everyone of the legacy they built and the respect West Indies cricket still commands.’ The tour underscored the enduring power of West Indies cricket’s heritage and its ability to inspire and connect across all levels of society. CWI expressed its deepest gratitude to the legends for their unwavering commitment to the sport and their role in shaping a stronger future for West Indies cricket.
CWI Thanks West Indies Legends for Supporting “Mission India” Corporate Engagement Tour
