For the fourth consecutive year, bmobile has solidified its position as a cornerstone of Tobago’s October Carnival, serving as the Gold Sponsor for the 2025 edition. This partnership underscores the telecommunications giant’s commitment to fostering Tobago’s cultural economy, creative industries, and event infrastructure, extending its impact beyond the carnival season into year-round initiatives. Onica Blackman, bmobile’s country operations manager for Tobago, emphasized that this collaboration transcends mere sponsorship, representing a sustained dedication to cultural empowerment and innovation. Through strategic partnerships, vibrant on-the-ground activations, and upgraded network infrastructure, bmobile ensures that Tobago’s Carnival remains an unforgettable celebration of culture, community, and connectivity. Themed Mud, Mas and Music, this year’s Carnival promises to be a high-energy showcase of Tobagonian expression, with main events scheduled from October 25-27. bmobile’s involvement includes targeted investments in mobile infrastructure across high-traffic routes and event zones, ensuring seamless connectivity for residents, visitors, and content creators. The company’s on-the-ground presence will feature collaborations with local mas bands, support for community-based events, and the revival of popular initiatives like the Text-to-Vote Band of the Year competition. Additionally, bmobile continues to work alongside the Tobago Emergency Management Agency (TEMA) to provide reliable communications support for public safety and emergency coordination during the festival. Kern Cowan, CEO of the Tobago Festivals Commission Limited (TFCL), highlighted the pivotal role of bmobile’s support in elevating the event’s execution and potential. As Tobago Carnival evolves into a global destination event, bmobile remains deeply invested in its growth, not only as a sponsor but as a builder of creative capacity, connectivity, and cultural legacy.