A community-focused sports-linked charity initiative has drawn to a close in Antigua and Barbuda, delivering tangible support to two local non-profit organizations after a successful run tied to the 2026 Republic Bank Caribbean Premier League (CPL).
Flow Antigua and Barbuda’s innovative Every Six Gives Back program, part of the telecom firm’s regional sponsorship of the CPL, tied charitable donations directly to on-field performance: for every six scored by the Antigua and Barbuda Falcons during their home series matches, the company committed US$50 to local good causes.
Over the course of the home leg of the tournament, the Falcons put on a powerful display of hitting, smashing a total of 33 sixes across their matches. That on-field success translated to a combined donation of US$1,650, which was split evenly between Sunshine Home for Girls, a residential care facility for young women, and St. John Hospice, a provider of palliative care for local patients and their families.
Uniquely, the two beneficiary groups were not selected by corporate leadership, but by Flow Antigua and Barbuda employees via an internal engagement campaign. The process gave team members the chance to identify local organizations already delivering meaningful, on-the-ground impact across the country’s communities, adding a personal layer of investment to the initiative.
The formal handover of the donations took place at a cheque ceremony, with leadership and representatives from both charities in attendance alongside members of the Flow Antigua and Barbuda team. Wayne Hull, Country Manager for Flow Antigua and Barbuda, emphasized the core mission driving the program in a statement at the event.
“This initiative is a reflection of our deep commitment to supporting local communities in ways that create real, lasting value,” Hull explained. “By tying the excitement and energy of CPL cricket to organizations that do life-changing work every day across Antigua and Barbuda, we were able to extend the positive impact of the tournament far beyond the boundary rope. What makes this even more special is that our own employees picked the beneficiaries, which gives every member of our team a personal connection to this work.”
Leaders of the two recipient organizations shared their gratitude for the unexpected and impactful contribution. Nicole Bailey, House Mother at Sunshine Home for Girls, said the donation would directly support the facility’s core mission of caring for vulnerable young girls in the region.
“We are sincerely thankful to Flow Antigua and Barbuda for this generous donation, and for recognizing the importance of the work we do every day,” Bailey noted. “Donations like this one allow us to keep providing high-quality care, guidance, and support to the young girls who live with us, and we are grateful to everyone who helped bring this initiative to life.”
Pauline Christopher, Administrator at St. John Hospice, echoed that sentiment, noting the donation would advance the hospice’s mission of delivering compassionate end-of-life care. “At St. John Hospice, our whole team is focused on providing compassionate palliative care to our patients and support for their families during incredibly difficult times,” Christopher said. “This donation will help us continue carrying out that critical mission, and we are so thankful to have been selected as one of this initiative’s beneficiaries.”
Launched at the opening of the 2026 CPL season, Every Six Gives Back is part of a broader regional strategy from Flow to tie the popularity of Caribbean cricket to community causes across multiple island nations. In Antigua and Barbuda, the model turned every fan celebration of a Falcons six into a small win for local community services, aligning sporting joy with public good.
Flow operates as a consumer brand under Liberty Caribbean, one of the leading communications and technology providers across the Caribbean region. Liberty Caribbean serves more than 20 markets across the Caribbean, delivering residential broadband, mobile, video, and voice services under the Flow and BTC brand names. Its business-to-business division, Liberty Business, provides enterprise-grade connectivity, cloud infrastructure, cybersecurity, and data center services to private businesses and government entities, supporting inclusive digital economic growth across the region. With a 150-year legacy operating in the Caribbean, the company remains rooted in local communities, building robust digital infrastructure and delivering tailored, locally focused support to meet regional needs.