As the 2026 Caribbean Premier League (CPL) brings top-tier regional cricket talent and high-stakes matches to St. Kitts and Nevis, two leading local brands have partnered to turn customer loyalty into an unforgettable sports experience for local shoppers.
BERGER Paints, a global and regional leader in paint and coating products, has joined forces with TDC Home and Building Depots, the Federation’s prominent home improvement retailer, to launch the “WIN with BERGER and CPL” promotion. Running from August 3 to August 21, 2026, the campaign invited customers purchasing two or more gallons of eligible BERGER Paints products — via cash or credit — at any TDC Home and Building Depot location across St. Kitts and Nevis to automatically enter a drawing for exclusive CPL match access.
Four lucky shoppers were selected as promotion winners, each earning pair of tickets to attend CPL home matches hosted at the iconic Warner Park Sporting Complex. Beyond match entry, each winner also received custom branded promotional merchandise from the two partner brands, letting fans cheer on the home team SKN Patriots or their favorite CPL franchise while showing off their prize.
For attendees, the prize delivers access to the electric, passion-fueled atmosphere that defines top-tier Caribbean cricket, a beloved cultural institution across the region. For the partnering brands, the collaboration is designed to deliver added value to loyal customers while tying into local cultural celebration.
“We are excited to partner with BERGER Paints on this initiative to reward our patrons for their continued business, especially through the excitement of sport,” said Iston Williams, General Manager of TDC’s St. Kitts Home and Building Depot. “We are always looking for ways to create added value for our customers, and this is yet another way for us to combine quality products, great savings and the excitement of Caribbean cricket.”
Ria Mosodeen, BERGER Paints Market Development Manager, echoed the enthusiasm for the cross-sector partnership, noting the deep cultural connection of cricket to communities across the Caribbean. “Cricket is a major part of Caribbean culture, and we are delighted to connect with consumers to celebrate the game while bringing colour and vibrancy to their homes and offices,” Mosodeen said.
The joint promotion highlights how consumer-facing brands can integrate popular local cultural events to create engaging, mutually beneficial experiences for both companies and their customers, reinforcing both brands’ commitments to putting customer experience first in the St. Kitts and Nevis market.