The Antigua and Barbuda Falcons cricket franchise is stepping into a new era under new ownership, and one familiar pillar of support will remain in place: Carib Beer has signed on for a third straight term as the team’s official beer sponsor.
The renewal was officially announced in an August 2026 press statement from A.S. Bryden & Sons (Antigua) Ltd., Carib Beer’s authorized local distributor. The company confirmed that its commitment to the Falcons extends far beyond match day, encompassing support for both the team’s on-pitch performance and off-field community engagement.
As part of the extended partnership, a lineup of interactive fan and consumer events will roll out across the upcoming season. One of the highlighted gatherings is a joint Carib Beer-Falcons meet-and-greet hosted at Bar None, a local venue that will bring Falcons players face-to-face with Carib customers, brand promoters, and dedicated team supporters.
Senior representatives from both organizations emphasized that the three-year collaboration has evolved into a deeply rooted community alliance, rather than a simple logo placement deal. “Three years into this partnership, it’s not just a logo on a boundary board. It is Carib showing up for the Falcons the way our customers show up for us, season after season,” shared Attong, a representative from the brewing brand’s side.
Sabrina Webster, head of franchise operations for the Falcons, echoed that sentiment, noting that the ongoing sponsorship will be a critical asset as the franchise builds stronger bonds with its fanbase under new leadership. “Carib understands that cricket in the Caribbean is about more than what happens on the field. It is also about culture, community, and the shared experience of our supporters,” Webster explained.
The partnership aligns with Carib Beer’s long history of backing cricket across the Caribbean region, a sport that serves as a unifying cultural touchstone for the area. Antigua and Barbuda itself holds deep roots in elite international cricket: the nation is the birthplace of several iconic West Indies cricket stars, and hosts the world-famous Sir Vivian Richards Stadium, one of the region’s premier cricket venues. The Falcons franchise further leans into this legacy, counting cricket legends Sir Vivian Richards and Sir Andy Roberts as official team ambassadors, with another hall of fame player, Sir Curtly Ambrose, leading the squad as head coach.
In closing, A.S. Bryden & Sons reaffirmed its long-term commitment to building partnerships that uplift local sport, culture, and community ties. The company noted that aligning its represented brands with initiatives that resonate with Antigua and Barbuda residents remains a core strategic priority, and this extended sponsorship is a clear reflection of that mission.