Two of the Caribbean’s most iconic homegrown institutions are joining forces in a landmark three-year collaboration, as leading regional paint manufacturer Berger Paints has been named the Official Paint Partner of the Caribbean Premier League (CPL), one of the Caribbean’s most popular and high-profile annual sporting events.
This union pairs two brands deeply rooted in Caribbean identity, both united by shared core values: a relentless drive for excellence, passionate celebration of regional culture, and unwavering pride in Caribbean heritage. For the duration of the agreement, Berger Paints will take an active, visible role across every iteration of the T20 cricket tournament, rolling out creative fan engagement activations, consumer promotions, and immersive brand experiences that reach audiences both in-match at host stadiums and online via digital platforms.
The partnership is far more than a branding exercise; it underscores Berger Paints’ long-standing track record of investing in Caribbean communities and backing regional initiatives that bring people from across the islands together. Cricket has long occupied a central place in Caribbean cultural life, and since launching in 2013, the CPL has solidified its status as the region’s top domestic sporting event, drawing tens of thousands of in-person spectators annually and drawing millions of broadcast viewers from across the globe.
A standout component of the partnership will see Berger Paints’ specially formulated Grass Paint used to condition and maintain cricket pitches at all host venues across the Caribbean, helping keep playing surfaces looking vivid, uniform, and professional throughout every match of the tournament.
“For generations, Berger Paints has worked to enhance and protect Caribbean homes, businesses, and public spaces. Becoming the Official Paint Partner of the CPL is a natural extension of our brand’s mission: we get to champion Caribbean excellence while connecting directly with consumers through the region’s most beloved sporting event,” explained Reyan Neckles, Commercial Manager at ANSA Coatings Grenada Limited.
With more than six decades of operation in the region, Berger Paints has built an unrivaled reputation for quality product innovation, consistent performance, and reliability that has made it a household name across the Caribbean. All of the brand’s products are manufactured locally in facilities across Grenada, Trinidad, and Jamaica before being distributed to markets across the region, supporting local manufacturing sectors, driving regional economic growth, and engineering paint solutions specifically engineered to withstand Caribbean climate conditions.
This new collaboration reinforces Berger Paints’ dual commitment: not only does the brand focus on beautifying and protecting residential and commercial spaces across the Caribbean, but it also prioritizes investing in the events, institutions, and community initiatives that unite the region. As the upcoming CPL season kicks off, the brand is preparing to connect with cricket fans across every island and showcase its brand promise as a product truly “Made for the Caribbean.”
About Berger Paints
Berger Paints stands as one of the Caribbean’s leading paint and coating brands, offering a full range of high-performance decorative, industrial, and specialty coating solutions tailored to regional needs. The brand is manufactured and distributed across the Caribbean by ANSA Coatings Grenada Limited, ANSA Coatings Limited (Trinidad & Tobago), and Berger Paints Jamaica Limited, all subsidiaries of the ANSA McAL Group.