In the heart of Castries at Derek Walcott Square, a unique public art installation — strings of clotheslines strung across the green, holding everyday garments for men and boys of all ages — has become an unexpected catalyst for open, vulnerable dialogue about the rarely centered struggles of men across Saint Lucia.
Organized earlier this week by the Department of Gender Affairs under the Ministry of Equity, Social Justice, Gender and Older Persons, the interactive display is part of a series of lead-up events for Father’s Day, and aligns with the ministry’s newly launched national campaign, *Fathers Who Care: Men Raising the Next Generation*. Unlike traditional awareness events that rely on lectures or printed materials, the unassuming clothing installation was designed to draw the curiosity of everyday passersby, turning a casual stop in the public square into an opportunity for reflection and connection.
Janey Joseph, Director of the Department of Gender Affairs, explained that the project grew out of a longstanding gap in public discourse: issues facing men and boys are often sidelined in conversations about social development and gender equity, even as they grapple with unique, unaddressed barriers to personal and familial well-being. “The clothing display worked exactly as we hoped it would — it caught the eye of people who would otherwise never stop to engage with this topic, and gave us a natural opening to talk about what men in our country actually go through,” Joseph shared in an interview after the event. “Our goal was to create a low-pressure public space where people could unpack what fatherhood really means, celebrate the critical role fathers play in children’s lives, and talk openly about the hurdles that hold too many men back.”
To the team’s delight, public response — especially from men in attendance — far exceeded initial expectations. Dozens of participants opened up about their personal experiences as fathers, guardians, and young men navigating social expectations of masculinity, with many openly acknowledging the gaps in support they face to show up as the parents they aspire to be. “What struck us most was how many men were hungry for this space,” Joseph noted. “They didn’t hold back — they talked about the pressures they feel, the uncertainty they experience when raising kids, and how little access they have to resources that are made for them.”
The impact of the day extended beyond just conversation: one participating father was directly connected to a local development partner that offers specialized parenting guidance and support for men, delivering on the campaign’s core goal of turning dialogue into tangible action. “That is exactly the kind of outcome we worked toward,” Joseph said. “It’s one thing to talk about issues — it’s another to connect someone to the help they need to thrive as a parent.”
Joseph emphasized that the initiative marks a critical shift in Saint Lucia’s approach to gender equity and social development, marking a growing recognition that supporting men and boys is not an afterthought, but a core component of building a more inclusive society. “As a department and a ministry, we know that men and boys face challenges that are specific to their experiences,” she explained. “These issues matter, and they deserve intentional attention. When we talk about gender equality, lifting up men and boys isn’t separate from that work — it’s essential to building stronger families, healthier communities, and a country that leaves no one behind.”
Moving forward, the clothing display is just one piece of the ongoing *Fathers Who Care* campaign, which has a broader mandate to promote responsible, supported fatherhood, strengthen intergenerational family bonds, and expand access to resources for men as they take on roles as parents, mentors, and positive community role models.