Ahead of the 2026 World Music Day celebrations, Haiti-based carrier Sunrise Airways has announced an exciting collaborative campaign with independent Caribbean music platform Encuentro, blending regional cultural celebration with a once-in-a-lifetime travel giveaway that runs from June 21 through June 25. The extended five-day event is built around the shared “One Caribbean” vision of both organizations, which seeks to connect the diverse islands, cultures and creative communities that make up the Caribbean region through the universal language of music.
Every passenger traveling with Sunrise Airways during the campaign period will receive their boarding pass inside a custom branded envelope that doubles as an entry point for the giveaway. Inside each envelope, a scannable QR code directs users to a dedicated campaign landing page. On this page, visitors can stream a hand-curated playlist of regional music assembled by Encuentro, which blends iconic rhythms from across the Caribbean to showcase the area’s rich cultural diversity. Passengers can also enter the prize draw using their existing booking number for a chance to win the top prize: two round-trip tickets to any of the airline’s direct destinations.
Philippe Bayard, president of Sunrise Airways and a self-described passionate music enthusiast, highlighted the deeper purpose behind the partnership. “For World Music Day, we wanted to offer our passengers a unique experience, at the crossroads of travel and Caribbean sounds,” Bayard explained. “This collaboration with Encuentro concretely illustrates our One Caribbean vision, the one that connects the islands and cultures of the region.”
Encuentro, the Miami-based independent cultural and artistic platform leading the music curation for the campaign, works to amplify underrepresented Caribbean musical talent. Currently, the label brings together musicians and sonic traditions from Cuba, Haiti and the Dominican Republic, with long-term plans to expand its roster to include artists from across the entire Caribbean. Drawing inspiration from the long-held cultural traditions and vibrant, diverse colors of the region, Encuentro’s core mission is to share Caribbean music with global audiences beyond the geographic boundaries of the Caribbean itself. The project has received ongoing support from Sunrise Airways, which already operates regular air connections between the home countries of many of the label’s featured artists, making cross-regional collaboration and cultural exchange easier than ever.
Listeners can access the full Encuentro Caribbean playlist via the platform’s official website at https://encuentromusic.com, and travelers can explore all available destinations from Sunrise Airways to plan their potential prize trip at https://sunriseairways.net.