ST. JOHN’S, Antigua – As Caribbean tourism continues to navigate persistent global headwinds, outgoing Caribbean Hotel and Tourism Association (CHTA) President Sanovnik Destang is reflecting on a tenure marked by targeted progress across three core pillars: digital innovation, industry advocacy, and cross-sector collaboration, as the regional body prepares for a leadership transition later this year.
In an interview with SKNVibes conducted on the sidelines of the recent Caribbean Travel Marketplace hosted in Antigua and Barbuda, Destang emphasized that all advances achieved during his two-year term were the product of collective team work, rather than individual achievement. “I don’t think that there’s any one accomplishment that I had. It’s a team effort,” he noted, pointing to digital transformation as one of his proudest achievements.
Long before he assumed the presidency, Destang chaired CHTA’s founding Technology Task Force, a working group that has already published two widely circulated artificial intelligence guidebooks for regional tourism stakeholders. The team is currently finalizing its third edition, which centers on a timely and often debated topic: AI’s impact on tourism sector employment. Unlike many narratives that frame AI as a direct replacement for human workers, Destang explained the upcoming guide will outline actionable frameworks and strategies to leverage AI as a tool that enhances, rather than replaces, existing tourism workforces.
Digital upgrading efforts under Destang’s leadership have also focused on helping local and regional hotels gain greater operational autonomy and financial stability. The association has prioritized initiatives to support hoteliers in integrating technology into day-to-day operations, growing their share of direct customer bookings, and reducing overreliance on high-commission third-party booking platforms. Strong turnout and stakeholder engagement at CHTA’s recent Direct Booking Summit served as a clear signal of widespread industry demand for these support services, Destang added.
Beyond technology, the outgoing president highlighted major progress in policy and industry advocacy, particularly around the fast-growing short-term rental sector – a segment that now accounts for 30 to 40 percent of all visitor accommodation across the Caribbean, according to Destang. CHTA has launched the first phase of a centralized advocacy repository, with an initial focus on short-term rentals that takes a balanced, growth-oriented approach to regulation. Rather than pushing for strict rules that would force small operators out of business, Destang explained the association’s framework promotes responsible, sustainable growth for the sector, alongside efforts to raise professional standards and address tax-related policy challenges.
A third key initiative that defined Destang’s tenure is the expansion of work by CHTA’s Linkages Committee, which partners with the Caribbean Tourism Organization (CTO) to spread the economic benefits of tourism across the entire regional economy, beyond just large hotel properties. The committee works to build stronger, mutually beneficial connections between the tourism sector and local industries including agriculture and manufacturing, ensuring more community-wide gains from regional travel growth.
Destang credited CHTA’s board for its willingness to embrace innovative approaches and new ways of operating throughout his tenure, and expressed confidence that the initiatives launched during his term will be continued by his successor. Later this year, Dominican hotelier Gregor Nassief will take over the presidency of CHTA, stepping into a role that comes with a range of ongoing industry challenges as Caribbean tourism continues its post-pandemic recovery and adapts to shifting global travel trends.